Category: media-monitoring

Media Clipping Services: What They Are and Why They Still Matter in 2024

Today, information flows at an unprecedented rate, creating an overwhelming deluge of data. Just consider this staggering fact: we produce as much information every two days as was generated from the dawn of civilization until 2003! In such a chaotic landscape, how can organizations hope to navigate the endless stream of data and stay relevant?

For example, how do brands track their media presence which impacts their reputation and competitiveness?

Enter media clipping services. These specialized services act as lifelines, helping businesses sift through the noise to effectively monitor their media presence. In an era where reputation management is crucial, understanding the significance of these services is more than just helpful—it’s essential.

What Are Media Clipping Services?

With companies facing scrutiny from both consumers and the media, the ability to track mentions, sentiment, and trends across various platforms can be the difference between thriving and merely surviving.

Media clipping services, also known as media monitoring or press clipping services, provide organizations with tools to track mentions of their brand, products, or relevant topics across various media platforms. This includes traditional media such as newspapers and magazines, as well as online platforms like blogs, forums, and social media channels. By aggregating these mentions, organizations can gain insights into public perception, media sentiment, and industry trends.

By streamlining media monitoring, these services enable organizations to focus on what truly matters: building meaningful connections with their stakeholders and shaping their narrative in the digital age.

A Historical Perspective

The roots of media clipping services goes back to the mid-19th century when articles from newspapers were manually cut and filed to keep track of media coverage. Henry Romeike is credited with founding one of the first press clipping agencies in London in 1851. As media evolved, these services expanded to include radio and television monitoring by the 20th century.

With the advent of the internet, media clipping services transformed dramatically. The introduction of digital platforms allowed for more efficient tracking and analysis of media mentions. Companies began to use software and algorithms to automate the process, enabling them to gather vast amounts of data quickly and accurately. In the early days, human labour was essential for clipping articles but today advanced AI algorithms can scan thousands of articles and social media posts in seconds, making the process incredibly efficient.

Why Media Clipping Services Are Still Relevant in 2024

Real-Time Monitoring: In today’s fast-paced media landscape, real-time insights are invaluable. Media clipping services provide instant alerts whenever a brand is mentioned, allowing organizations to respond quickly to both positive and negative coverage. Modern clipping services can monitor international media, providing companies with insights into their global presence. This capability is essential for businesses operating in diverse markets and regions, allowing them to tailor their strategies based on local sentiment and media coverage.

Comprehensive Coverage: With countless articles, social media posts, and online discussions published daily, tracking mentions manually is impractical. Modern media clipping services can monitor global media, providing companies with insights into their worldwide presence. This capability is essential for businesses operating in multiple markets, allowing them to tailor strategies based on local sentiment and media coverage.

Data-Driven Decision Making: Media clipping services often offer analytics by analyzing trends, audience sentiment, and engagement metrics, helping businesses refine PR strategies and campaigns. AI-driven tools can analyze sentiment and detect trends, providing organizations with a deeper understanding of public perception. This not only enhances the efficiency of monitoring but also enriches the quality of insights gained from media data.

Competitor Analysis: Monitoring competitors’ media mentions allows organizations to stay informed about updates, trends and best practices. Understanding how competitors are portrayed in the media can provide valuable insights for strategic planning.

Crisis Management: In an era where negative publicity can spread like wildfire, media clipping services are essential for effective crisis management. They help organizations identify potential issues early and respond appropriately, safeguarding their reputation.

Social Listening: Beyond traditional media, modern clipping services monitor social media platforms, capturing mentions that might otherwise be missed. This is crucial for understanding real-time public sentiment and responding to customer concerns promptly.

Influencer Tracking: Identifying and engaging with influencers can be a powerful strategy. Media clipping services can help track mentions of a brand by influencers, providing opportunities for partnerships and collaborations.

Language Diversity: For businesses operating in multilingual markets, media clipping services that can monitor across multiple languages are essential. This ensures that no mentions, regardless of language, go unnoticed.

Benchmarking: Comparing a brand’s media coverage to industry benchmarks can provide valuable insights into performance. Clipping services can help set benchmarks and track progress over time.

Sentiment Analysis: Advanced sentiment analysis tools can provide a nuanced understanding of public opinion, going beyond simple positive or negative sentiment. This can help identify areas of concern and opportunities for improvement.

Content Optimization: Analyzing media coverage can help identify topics and keywords that resonate with audiences. This information can be used to optimize content creation and distribution strategies.

Brand Reputation Management: Clipping services can help monitor brand reputation and identify potential threats to it. By addressing negative sentiment and proactively managing online reputation, businesses can protect their brand image.

Investor Relations: Media coverage can impact a company’s stock price. Clipping services can help track media mentions related to financial performance and investor sentiment.

Customer Experience: Analyzing media mentions can provide insights into customer experiences and satisfaction. This information can be used to identify areas for improvement and enhance customer service.

Regulatory Compliance: For industries with strict regulatory requirements, media clipping services can help monitor compliance-related news and ensure that the company is adhering to all relevant regulations.

A Growing Industry

The media monitoring industry is thriving, with the rising importance of brand reputation and the need for companies to stay informed in an increasingly complex media landscape. The ability to adapt and innovate is crucial as businesses seek to navigate the challenges posed by rapid technological advancements and evolving consumer behaviours. The media clipping services provide organizations with the tools needed to monitor their media presence, analyze public sentiment, and make informed decisions.

Ninestars’ Media Clipping Services

Unlock the power of effective media clipping with Ninestars. It’s time to streamline operations, boost efficiency, and gain deeper insights.

With over two decades of experience, we specialize in transforming your data into actionable insights, delivering unmatched quality, speed, and expertise. Whether you’re a growing agency or a seasoned enterprise, our intelligent, technology-driven processes can deliver up to 100,000 pages daily, ensuring you receive the highest quality media coverage tailored to your business needs.

Our client-centric approach means we align with your vision, providing live dashboards, custom reports, and scalable support in 36 languages. Let us handle the heavy lifting—delivering relevant data on time—so you can focus on creating exceptional value for your clients.

Partner with Ninestars today and elevate your media monitoring portfolio. Contact us to learn how we can help you focus on what truly matters.

The Sponsorship Playbook: Leveraging Data to Amplify Brand Visibility and Maximize RoI

Sponsorships are everywhere, from local events to global stages, offering brands a unique way to connect with engaged audiences. However, to truly maximize the impact of these partnerships, detailed sponsorship analysis is key—ensuring that every investment drives both brand visibility and ROI. At Ninestars, we provide the data-driven insights and tools needed to optimize your sponsorship strategy for success.

Whether you’re watching the latest F1 circuit or tuning into a global music awards show, you’ve likely grown accustomed to seeing sponsors’ logos prominently displayed at every turn or stage. They’re so embedded in our experiences that we hardly even notice them anymore. From local charity events to international conferences, sponsorship opportunities are everywhere, and savvy brands know how to capitalize on them. According to a recent survey by EventMB, 38% of event marketers allocate over 20% of their budget to sponsorships, underscoring the importance of these partnerships in today’s marketing mix.

Take, for instance, the iconic partnership between Apple and the Met Gala, which not only enhanced Apple’s cultural presence but also reinforced its brand image as a symbol of innovation and style. However, to truly unlock the full potential of such sponsorships, a detailed analysis is crucial to ensure that every dollar spent contributes effectively to brand visibility and engagement.

Why Sponsorship Matters

Sponsorship is not just an add-on to traditional advertising; it complements and enhances it. Unlike ads, which can be skipped or ignored, sponsorships are embedded within content that audiences actively engage with. This means that during live events or emotional moments, the sponsor’s brand is more likely to capture the audience’s attention and leave a lasting impression.

For example, consider the impact of a brand sponsoring a major sports event. The brand’s logo is prominently displayed during key moments, reaching millions of viewers who are engaged with the event. This kind of exposure is invaluable, as it benefits from the emotional connection people have with the event, transferring some of that positive sentiment to the brand.

The Benefits of Comprehensive Sponsorship Analysis and Brand Visibility

Sponsorships often require significant financial commitments, and understanding their return on investment (ROI) is essential. A comprehensive sponsorship analysis helps the brand in better decision-making by providing clear and precise insights.

Sponsorship analysis is a holistic process aimed at evaluating how a brand’s presence is perceived across various media platforms and events. The purpose is to measure exposure and determine the financial value of the sponsorship. This kind of analysis provides crucial insights into whether the sponsorship is meeting its objectives and highlights areas for improvement. A detailed sponsorship analysis includes examining the duration and quality of brand placements, tracking media exposure across both traditional and digital platforms, and assigning financial values to these presences. These insights help brands identify which elements of their sponsorship strategy are working well and which areas could benefit from adjustment.

A thorough sponsorship analysis helps the brand in maximizing the impact and RoI of sponsorship efforts:

  • Measuring Brand Exposure and Media Impact: Evaluating how long and how prominently a brand is featured across on-site and media channels provides insight into the potential reach and effectiveness of sponsorships.
  • Financial Valuation: By calculating the financial value of media exposure, it becomes easier to assess the return on investment, helping brands understand the true worth of their sponsorships.
  • Performance Evaluation: A comprehensive analysis ensures that all agreed-upon services and rights are fully used, confirming that sponsorships delivered as promised.
  • Data-Driven Insights: Objective data allows brands to optimize marketing strategies, plan tactics, and maximize sponsorship impact.
  • Pre-Decision Guidance: Detailed analysis before finalizing sponsorship deals offers valuable insights, helping brands make more precise choices.

The Importance of Accurate Sponsorship Monitoring

Accurate sponsorship monitoring is crucial for any brand investment. Reliable data ensures that brands can evaluate performance effectively and make informed decisions.

  • Performance Metrics: Data helps assess the effectiveness of the sponsorship in meeting its goals, revealing whether the intended message is reaching the target audience and identifying new interest across the intended audience.
  • Budgeting: Reliable data enables precise allocation of marketing resources. It helps pinpoint campaigns that are performing well, for example, allowing for better resource reallocation.
  • Value for Money: Comprehensive data boosts negotiation by providing clear insights based on actual performance metrics rather than speculative or inflated estimates.

Challenges and Tech-led Solutions in Sponsorship Monitoring

Traditional methods of tracking sponsorship effectiveness, such as manual tracking or sampling, often fall short in accuracy and efficiency.

Advanced technologies, such as software with automated capabilities, offer a more precise and cost-effective way to monitor sponsorships. Tools that can track interactions and engagement provide a clearer understanding of sponsorship performance. These tools provide real-time data, helping brands stay competitive and ensuring that investments deliver optimal results.

 Take Your Sponsorship to the Next Level with Ninestars

At Ninestars, we specialize in delivering comprehensive sponsorship analysis that helps brands unlock the full potential of their investments. Our expertise, combined with advanced data-driven tools, ensures precise evaluation of your sponsorship efforts—measuring brand visibility, financial valuation, and media performance. Whether you’re looking to assess the effectiveness of current sponsorships or planning new ventures, Ninestars provides the insights needed to enhance visibility and maximize RoI. Ready to elevate your sponsorship strategy? Contact Ninestars today to learn how we can help you succeed.

Evaluating Source Credibility and Bias in the Media Coverage of Paris Olympics 2024

Paris Olympics 2024 came to a close this week.

Celebrated for their global unity and athletic prowess, Olympics is often surrounded by controversy. From political disputes to doping scandals, the Games have faced numerous challenges over the years. The Paris 2024 Olympics is no exception, having generated debates over rules and regulations, starting from the athletes’ arrival at the Olympic Village, through the opening ceremony, and continuing into the various competitions. A notable incident involved a tableau performance during the opening ceremony that was criticized for resembling Leonardo da Vinci’s The Last Supper. This performance, featuring a drag queen, offended some religious leaders and followers, who have since criticized the Paris Olympics organizers.

Despite these controversies, the Paris 2024 Olympics captivated a global audience with their display of athletic skill and international camaraderie. Behind the dazzling spectacle, however, lies a complex media landscape that influences public perception significantly. Understanding the credibility and bias of various media sources is essential for a comprehensive view of the Games. This blog explores the nuances of media source credibility and bias in the context of the 2024 Olympics, offering insights into how media monitoring can reveal layers of influence.

The Importance of Media Credibility and Bias

In an age overwhelmed with information, discerning credible sources from biased ones is crucial. Credibility refers to the trustworthiness of a source, while bias involves the partiality in reporting. For high-profile events like the Olympics, recognizing these elements is vital for accurate understanding.

Four Factors that Indicate Source Credibility

  1. Historical Reputation: A media organization’s track record offers insights into its credibility. Established media organizations known for accurate and balanced reporting, such as BBC and The New York Times, are generally more reliable.
  2. Expertise and Specialization: Media outlets specializing in sports or with dedicated Olympic coverage, such as ESPN or Sports Illustrated, provide more thorough and accurate reporting.
  3. Transparency and Accountability: Credible sources are transparent about their methods and sources. We are talking clear citations, reliable attributions, and corrections of errors, as these factors build trust.
  4. Consistency Across Sources: Cross-referencing information across multiple reputable sources can verify accuracy. Consistent details among credible sources enhance reliability, while discrepancies may indicate bias.

Understanding Media Bias

  1. Political and Ideological Bias: Media channels/publications often reflect the political or ideological leanings of the business owners or editorial teams. Recognizing these biases helps interpret how certain narratives are presented.
  2. Cultural and Regional Bias: The geographical location of a media source can influence its portrayal of the Olympics. Local media might emphasize regional athletes, which can skew the perception of international competitors.
  3. Commercial and Sponsorship Bias: Media organizations with commercial ties may influence coverage, particularly in high-profile events. Outlets with significant sponsorship connections might focus on certain aspects of the Games or athletes.
  4. Sensationalism: Sensationalist coverage often highlights dramatic or emotionally charged stories rather than providing balanced reporting. Identifying sensationalism involves examining the language and framing used.

Media Monitoring Strategies

  1. Automated Content Analysis: Tools using natural language processing (NLP) and machine learning can analyze large volumes of content to detect bias and assess credibility. These tools offer sentiment analysis, detect reporting anomalies, and highlight discrepancies.
  2. Manual Review and Expertise: Manual review by media analysts remains essential despite automated tools. Analysts provide context, assess source credibility, and identify subtle biases that algorithms might miss.
  3. Comparative Analysis: Comparing coverage across different media outlets helps identify trends and biases. By examining various reports on the same events, analysts can uncover patterns of favouritism or bias.
  4. Engaging with Audience Feedback: Monitoring audience reactions provides insights into media coverage perception. Social media sentiment analysis can reveal public views on bias or credibility issues in Olympic reporting.

Example 1: Highly Credible Source, Neutral Tone

Title: “Manu Bhaker Shines with Bronze in Women’s 10m Air Pistol Event at Paris 2024”

Source: The Hindu

Summary: This article covers Manu Bhaker’s historic achievement of winning a bronze medal in the women’s 10m air pistol event at the Paris 2024 Olympics, marking India’s fifth Olympic medal in shooting. The article includes detailed coverage of her performance, quotes from Bhaker, and the broader context of India’s shooting accomplishments.

Credibility Assessment:

  • Reputation: The Hindu is a well-respected publication known for its balanced reporting.
  • Accuracy: High, with precise details and verified information.
  • Transparency: Includes direct quotes and clear sourcing.
  • Expertise: Written by experienced sports journalist.
  • Independence: Minimal bias, focusing on factual reporting.

Example 2

Title: “Vinesh Phogat’s Redemption: From Protests to Olympic Glory”

Source: Hindustan Times

Summary: This article narrates Vinesh Phogat’s journey from facing challenges during protests to achieving a medal at the Paris 2024 Olympics. It emphasizes her resilience, detailing the obstacles she overcame and her determination to succeed.

Credibility Assessment:
•  Reputation: Hindustan Times is a widely read Indian newspaper with a history of reliable reporting.
•  Accuracy: Generally accurate but sometimes includes emotional and sensational elements.
•  Transparency: Good, with quotes and detailed descriptions of events.
•  Expertise: Written by journalist with experience in covering sports and social issues.
•  Independence: Moderate, with potential influence from national events and issues.

A detail analysis:

Story overview:

Vinesh Phogat’s journey to the 2024 Olympics is a remarkable tale of resilience and determination. Despite facing significant injuries and controversies, she secured her place in the Olympics and made history by reaching the finals.

Article Title: Vinesh Phogat’s redemption: From getting bullied in protests to Olympic medal winner, the greatest comeback story
Date: August 6, 2024
Credibility Assessment: High
Bias Assessment: Moderate

Key Points:
1.  Injuries and Setbacks:
2016 Rio Olympics: Suffered a knee injury, leading to a loss in the quarter-finals.
2020 Tokyo Olympics: Lost in the quarter-finals again, highlighting the challenges she faced in maintaining peak performance.
2.  Controversies:
Suspension by Wrestling Federation of India (WFI): Following the Tokyo Olympics, Vinesh was suspended for alleged indiscipline, which added to her struggles.
Protests Against WFI President: Vinesh was actively involved in protests against the then WFI president Brij Bhushan, who faced allegations of sexual abuse and intimidation. These protests brought significant attention and stress to her career.
3.  Comeback and Qualification:
2024 National Wrestling Championships: Made a strong comeback by winning gold in the 55kg category.
2024 Asian Olympic Games Qualifier: Secured her spot in the Olympics by winning decisively in the 50kg category.
4.  Olympic Performance:
2024 Paris Olympics: Achieved a historic victory over Japan’s Yui Susaki, who had an unbeaten international record of 82-0 before facing Vinesh. This win is considered one of the biggest upsets in wrestling.

Credibility Assessment: The Hindustan Times is a reputable source known for its extensive coverage of sports and current events. The detailed account of Vinesh’s struggles and achievements provides a comprehensive view of her journey, making it a reliable source for this analysis.

Bias Assessment: The article is moderately biased as it focuses primarily on Vinesh’s resilience and triumphs, portraying her in a highly positive light. While it acknowledges her controversies, it largely frames them as obstacles she overcame rather than delving into the complexities of these issues.

Summary:
Vinesh Phogat’s journey to the 2024 Olympics is marked by significant challenges and resilience. She faced multiple setbacks, including severe injuries and controversies, but her determination enabled her to achieve a historic milestone. Despite these obstacles, she qualified for the 2024 Olympics and performed exceptionally, demonstrating her dedication to the sport of wrestling.

Paris 2024 Media Resources

For journalists, media monitoring companies, PR firms, sports analysts, content creators, and broadcast networks, covering the Paris 2024 Olympics, the official Olympic Media Hub offers a wealth of resources to facilitate comprehensive coverage. The site provides high-resolution photos, Video News Releases (VNRs), press releases, information on accreditation, a calendar of events, and contact details for the IOC media relations team. This hub aims to assist journalists in finding accurate and timely information effortlessly.

By leveraging these resources and employing effective media monitoring strategies, audiences can better navigate the complex media landscape surrounding the Paris 2024 Olympics and gain a more accurate, balanced understanding of the event. Media monitoring and intelligence play a crucial role in uncovering these nuances, ultimately empowering consumers to make informed judgments about the coverage they encounter.

 

Eliminating Guesswork in PR and Communications with Generative AI

In the fast-paced world of Public Relations (PR) and Communications, every decision matters. The right message delivered to the right audience at the right time can be the difference between success and obscurity. As the digital landscape continues to evolve, the challenge of ensuring precision in PR and Communications has grown even more complex. This is where Generative Artificial Intelligence (AI) emerges as a game-changer, offering a powerful solution to eliminate guesswork and enhance decision-making.

The Challenge of Precision in PR and Communications

Historically, PR and Communications professionals relied on intuition, experience, and limited data to shape their strategies. Deciphering the preferences, behaviours, and sentiments of a target audience was often based on best guesses and assumptions. While these strategies sometimes produced results, they lacked the precision necessary to maximize the impact of every campaign.

Today, PR and Communications have become more data-driven than ever. There’s an abundance of data available, from social media metrics to website analytics, and this data holds valuable insights. However, the challenge lies in processing this data effectively and using it to drive strategies that are not just data-informed but data-optimized.

The Role of Generative AI

Generative AI, a subset of artificial intelligence, has emerged as a powerful tool in the arsenal of PR and Communications professionals. It goes beyond simple data analysis and offers the ability to generate content, insights, and predictions. Here’s how it works:

  1. Data Processing and Analysis: Generative AI can swiftly process vast amounts of data. It can analyse social media trends, website traffic, and even sentiment analysis to provide a comprehensive understanding of how a brand is perceived and where opportunities lie.
  1. Content Generation: Writing compelling content is at the heart of effective PR and Communications. Generative AI can assist in content creation, from drafting press releases to generating social media posts. This not only saves time but ensures consistency and quality.
  1. Audience Insights: Generative AI can create detailed audience profiles by aggregating data from various sources. It can identify key demographics, preferences, and behaviours, allowing PR professionals to tailor their messages more effectively. 
  1. Predictive Analytics: By analysing historical data, generative AI can make predictions about how different strategies will perform. This insight is invaluable for decision-making and resource allocation.

The Human Touch

While generative AI is a powerful tool, it’s important to remember that it is a tool. The human touch remains essential in PR and Communications. AI can assist with data analysis, content generation, and prediction, but the art of storytelling and building relationships still requires human ingenuity and creativity. At Ninestars, we place the human touch at the core of our approach. Our team of experts excels in all facets of media monitoring and intelligence ensuring that our PR and Communications services are driven not only by data but also by human ingenuity and creativity.

The synergy of Generative AI and the human touch allows us to offer our clients PR and Communications strategies that are both precise and deeply resonant. Get in touch with us to learn how Ninestars leverages cutting-edge technologies to deliver solutions that are not just relevant but deeply meaningful to our valued customers.

Ninestars: Headlining the FIBEP World Media Intelligence Congress 2023 in Singapore

The world of media intelligence is on the brink of an extraordinary convergence, as the International Association for Media Intelligence, FIBEP, gears up to host the 2023 World Media Intelligence Congress from October 25th to 27th in the vibrant city of Singapore. This event, boasting over 130 business members from more than 60 nations, marks a pivotal moment in our journey as we step into the global spotlight. With immense joy and pride, we’re thrilled to announce that Ninestars isn’t just an attendee but the headline sponsor of the FIBEP World Media Intelligence Congress 2023. Join us as we embark on this remarkable adventure in Singapore, one of the Four Asian Tigers known for its rapid economic growth and status as a foreign financial hub.

At the core of this congress lies a theme that’s bound to resonate with every media intelligence enthusiast: “Future Proof Your Media Intelligence.” As the world grapples with an ever-evolving landscape and the challenges it presents, the FIBEP World Media Intelligence Congress 2023 promises to be an arena of insights and innovation. Prepare to be engaged, enlightened, and enriched through a tapestry of presentations, thought-provoking panel discussions, interactive roundtable talks, and the sharing of best practices.

We’re elated to announce that our Chief Strategy Officer, Mohan Doshi, will be gracing the stage as a distinguished speaker at this prestigious event. It’s a moment of immense pride for us, and we’re eager to share his wisdom with our global peers. Mohan will be speaking on “Machine Learning Operations for Enterprise: Transition from Research to Production” on October 27 from 10:15 AM to 11:00 AM. Join us to listen to him talk about bridging the formidable gap between cutting-edge research and the intricate, unpredictable, and unregulated operationalization of deep tech in the real world.

Joining him are some of our finest minds in the industry, including our Chairman Gopal Krishnan, VP Suresh Kumar and our COO Chinni Krishnan.

But that’s not all! We’re not just attending; we’re actively participating. Ninestars will have its booth space at FIBEP, where we’re set to unveil our tech-powered media intelligence solutions to the global community. We invite you to connect with our team and explore the ever-evolving landscape of media intelligence. Book a meeting with us, email us at contactus@ninestars.in to embark on this exciting journey together.

As we celebrate 25 years in business, Ninestars takes immense pride in being the headline sponsor for this year’s FIBEP World Media Intelligence Congress. Whether you’re curious about our operationalization of deep tech in media intelligence or simply want to extend your congratulations for our anniversary, we welcome you to drop by and say hi. We’ve always cherished our relationship with the FIBEP community, and this year, we’re ready to elevate it to new heights.

Let’s make this an extraordinary journey together. See you in Singapore!

Find out more about the FIBEP World Media Intelligence Congress here.

Stay connected with us: #WMIC2023 #Singapore #MediaIntelligence #MediaAnalytics

The Relevance of Clipping Services in Today’s Media Landscape

The media landscape has undergone a radical transformation, thanks to the advent of social media platforms and the rise of online news sources. It’s content explosion wherever you look! With the sheer volume of information being produced, it has become increasingly challenging for businesses to stay on top of their media coverage and keep tabs on their reputation. The Public Relations and Marketing teams address this challenge by evaluating relevant press clippings from various channels, be it online or offline, delivered by a clipping services provider.

What are Press Clipping services, though?

Clipping services, which comes under the larger umbrella of media monitoring services, help businesses keep an eye on print and digital media for their mentions. The clipping service providers collect, analyze, and share relevant media coverage to help businesses stay in the know and track reputation.

History of Clipping Services

Clipping services have a long and fascinating history that dates back to the late 1800s. They originated as a way to monitor and collect newspaper clippings for various purposes. In those days, newspapers were the primary source of information and organizations and individuals relied on clippings to keep track of news and media coverage relevant to their interests.

The early clipping services involved individuals manually reading newspapers, cutting out relevant articles or advertisements, and organizing them into collections or files. These collections would then be compiled and provided to clients who subscribed to the service.

As technology advanced, so did the methods of clipping services. With the introduction of telegraph and telephone communication, the process became faster and more efficient. Clipping agencies started using telegraph wires to send clips to clients, enabling speedy access to news from different locations.

The 1950s marked a significant turning point for clipping services with the emergence of electronic monitoring. Instead of relying solely on physical clippings, agencies began using microfilm and microfiche to archive and retrieve newspaper articles. This allowed for easier storage and retrieval of information.

With the advent of computers in the 1980s, the clipping services industry underwent a revolutionary change. Traditional manual clipping methods gave way to digital scanning and data storage. Newspapers were digitized, and software programs were developed to automatically scan and index articles, making the process more efficient and scalable.

Today, clipping services have evolved further with the advancements in digital technology and the internet. They have expanded beyond traditional print media to include online news sites, social media platforms, broadcast media, and other digital sources. 

The purpose of clipping services remains the same: to provide businesses, organizations and individuals with a comprehensive overview of media coverage relevant to their interests. While the methods and technologies have evolved, the core objective remains to track and analyze media mentions, identify trends, monitor reputation, and gain insights.

Why Clipping Services Still Matter

In today’s media-intense world, staying informed is crucial for staying relevant, be it a brand, a product or an individual. Clipping services act as a reliable ally, making it easier to focus on what matters most while staying well-informed and connected to the ever-changing media landscape. Here are some key benefits of using clipping services:

Comprehensive Media Monitoring: Clipping services provide a comprehensive overview of relevant media coverage across various platforms, including print, digital, and broadcast media. They track mentions, articles, news stories, social media posts, and other relevant content related to specific topics, keywords, or brands. This allows users to stay informed about the latest news and developments in their industry or area of interest.

Reputation Management: Monitoring media coverage is crucial for managing and protecting the reputation of a brand. Clipping services help identify positive or negative mentions, monitor sentiment, and track the tone of media coverage. This information enables proactive reputation management, allowing businesses to address issues promptly and gain on positive coverage.

Competitor Analysis: Clipping services can also track and analyze media coverage of competitors. By monitoring competitors’ mentions, articles, and news stories, businesses can gain insights into their strategies, market positioning, and public perception. This competitive intelligence can inform business decisions, identify industry trends, and uncover opportunities for improvement.

Crisis Management: During a crisis or a sensitive situation, clipping services become invaluable. They enable businesses to monitor media coverage in real-time, track the effectiveness of crisis management strategies, and respond promptly to emerging issues. By staying informed about media narratives and public sentiment, organizations can mitigate potential reputational damage and devise effective communication strategies.

Market Intelligence: Clipping services provide valuable market intelligence by aggregating and analyzing media coverage related to specific industries, products, or trends. This information helps businesses understand market dynamics, identify emerging trends, monitor public opinion, and make informed strategic decisions.

Regulatory Compliance: In regulated industries, such as finance or healthcare, monitoring media coverage is essential for ensuring compliance with industry regulations and guidelines. Clipping services help businesses stay updated on relevant news, regulatory changes, and public discourse that may impact their operations or compliance obligations.

Time and Resource Efficiency: Instead of manually searching for news or relying on internal staff to track media coverage, organizations can leverage the expertise and technology of clipping services to automate the process. This allows internal teams to focus on core business activities while ensuring comprehensive media coverage.

The Smart Side: Intelligent Clipping Services

Intelligent clipping services are a new and innovative approach to media monitoring and analysis. These services leverage advanced technologies, such as machine learning and natural language processing techniques to monitor and analyze vast amounts of media content in real-time. Here are some key features and benefits of intelligent clipping services:

Advanced Data Analysis: Intelligent clipping services use machine learning algorithms to analyze large volume of media data. They can quickly process and categorize news articles, social media posts, videos and other digital content, providing a comprehensive overview of media coverage.

Actionable Insights: Intelligent clipping services go beyond simply providing data. They offer actionable insights based on the analyzed media coverage. These insights help businesses identify emerging trends, spot opportunities, understand public perception, and refine their media strategies.

Real-time Monitoring: These services offer real-time monitoring capabilities, allowing businesses to stay updated on the latest news and trends related to their brand, industry, or specific keywords. Real-time alerts can be set up to notify clients of relevant mentions, enabling them to respond promptly to emerging issues or opportunities.

Sentiment Analysis: Intelligent clipping services can analyze the sentiment in media reports, providing insights into how the public perceives a brand, product, or event. This sentiment analysis helps businesses gauge their reputation and make informed decisions based on public sentiment.

Competitive Analysis: These services can track and analyze the media coverage of competitors. By monitoring competitors’ mentions, sentiment, and media strategies, businesses gain valuable insights into their competitive landscape. This information can inform their own media relations and help identify areas for improvement.

Customized Reporting: Intelligent clipping services offer customizable reporting options. Clients can choose specific metrics, visualization formats, and frequency of reports that suit their needs. These reports provide comprehensive analytics, including media reach, tone, share of voice, and engagement metrics.

Crisis Management: During a crisis, intelligent clipping services become invaluable. They can rapidly identify and track media coverage related to the crisis, helping businesses monitor sentiment, evaluate the effectiveness of their crisis management strategies, and make informed decisions in real-time.

With cutting-edge technology like machine learning and natural language processing, clipping services have evolved to keep up with the ever-changing media landscape. If you want to ace the media game and outshine the competition, hopping on the clipping services train is your starting point. It’s all about tracking your reputation and conquering the media world like a pro.

Stay ahead of the game with Ninestars’ clipping services, trusted by more than 30 media monitoring agencies worldwide. To know more about how we can help you, please drop us a note at contactus@ninestars.in

Unveiling insights: Highlights from our journey at the AMEC 2023 Global Summit!


The AMEC 2023 Global Summit proved to be an exhilarating and enlightening event, delving into the various aspects of media measurement that are shaping the future of the industry. Participating in the 2023 AMEC Summit was a remarkable experience that brought together professionals from diverse industries, igniting engaging conversations about the latest trends and challenges of in the industry. Picture this: lively discussions on topics like decoding WHO communication during the wild COVID-19 ride, unravelling the Qatar controversy’s reputational risks at the World Cup, and much more.  

Amidst the engaging conversations and thought-provoking sessions, one topic that remained a constant highlight was generative AI. As industry leaders in harnessing the potential of this transformative technology, Ninestars took centre stage in exploring the advancements and possibilities it brings to media measurement. Our team was thrilled to be at the helm of these discussions, showcasing our expertise and commitment to staying ahead in the ever-evolving landscape of generative AI. Our CSO Mohan Doshi and Maya Koleva from Commetric held the audience with insights into how #ChatGPT and similar technologies are reshaping the industry. Their presentations merged strategy, technology, and research, demonstrating the transformative potential of generative AI. The discussions continued throughout the event, including a great session with Todd Grossman from Placid Ventures and Geoffrey Sidari from Prosek Partners, delving deeper into the capabilities of generative AI.  

Beyond the riveting agenda, we really appreciated the opportunity to connect with fellow AMEC board members and colleagues. Our vibrant white and orange-themed dinner set the stage for a warm and friendly environment, where ideas flowed freely, and laughter filled the air. It was an evening we won’t soon forget, filled with genuine connections, light-hearted conversations, dancing, and a sense of togetherness that left a lasting impression. 

Looking forward, we eagerly anticipate the AMEC Summit 2024 in our home city, Sofia. We can’t wait to welcome you all to our turf,  and to introducing more of our fantastic team of experts and innovators. 

In summary, the AMEC 2023 Global Summit was an incredible journey. Ninestars brought innovation, positive energy, and our signature flair to the forefront, and our thanks go once again to the AMEC team and all the participants for making it such an inspiring and enjoyable event. 

Join Us for the 2023 AMEC Global Summit: The Countdown Begins!

Every year, communicators from across world gather at the AMEC Summit on Measurement and Evaluation, a global showcase for the latest media intelligence, communication trends and analytics. Ninestars is a Gold Sponsor at the upcoming 2023 AMEC Global Summit on Measurement and Evaluation in Miami, Florida from May 15-17.

Ninestars has a strong 6-member delegate team representing us at the event. The team will be glad to share experience and knowledge from some exciting projects we are delivering in areas such as Boolean Search Query Building & Optimization, Training of AI Models, Automation of Content Tagging & Sentiment Analysis, Product/Service/Peer Analysis, Full-Stack Brand Reputation Analysis, and Boolean-based Content Localization. Know more about our services and solutions related to Media Intelligence here.

Moreover, we are excited to showcase our thought leadership in the field by participating in panel discussions and sharing our expertise with other professionals. On May 16, Mohan Doshi, Chief Strategy Officer at Ninestars, will be speaking at a panel on “Generative AI – use cases in communication measurement and evaluation.” Along with co-panelist Maya Koleva of Commetric and panel moderator Richard Bagnall of Carma, Mohan will explore the capabilities of generative AI and transformer deep learning models for tasks relevant to communication research, measurement, and evaluation.

At Ninestars, we have been working with media monitoring organizations for more than two decades, and we understand how the pace of change can be overwhelming. At the same time, technology advancements, especially in the field of Artificial Intelligence (AI), can be a great opportunity for all of us to break new frontiers. Ninestars is at the intersection of technology and content, which gives us a unique perspective on how teams like yours can gain great advantage with AI.

Our team of media intelligence experts will be glad to discuss how we can provide customized media intelligence solutions that meet the unique needs of your organization. We hope to see you and have a great conversation.

See you in Miami!

News clipping service or a monitoring tool: What’s best for your requirement?

In today’s fast-paced business world, staying on top of current events and industry trends is critical to a company’s success. For this reason, media monitoring has become a vital part of many businesses’ operations. Media monitoring allows businesses to keep track of their brand’s visibility and track the impact of their marketing efforts. 

The importance of monitoring

The process of monitoring is critical for businesses to stay updated about the latest trends, developments, and discussions relevant to their industry. Media monitoring helps to identify threats, opportunities, and potential PR crises, which can be addressed proactively. By keeping track of your brand’s media coverage, you can get insights into the effectiveness of your marketing campaigns and adjust your strategies accordingly. Media monitoring can also be useful for reputation management, as it helps to track public sentiment and identify negative coverage that needs to be addressed.

Here are some of the major benefits of media monitoring

Staying informed: Media monitoring helps you stay informed about what’s happening in your industry, the latest trends, and what your competitors are doing. By keeping up-to-date with the latest news and insights, you can make better-informed decisions and stay ahead of the competition.

Reputation management: Media monitoring allows you to track your brand’s reputation and identify any negative coverage that may be affecting your business. This helps you to respond faster and proactively to any potential PR crises, and to protect your brand’s reputation.

Crisis management: Media monitoring helps you manage a crisis situation effectively. 

Identifying opportunities: Media monitoring helps you to identify new opportunities for your business, such as investment opportunities or emerging markets for your products.

Tracking marketing campaigns: Media monitoring allows you to track the effectiveness of your marketing campaigns, by monitoring your brand’s media coverage and tracking key metrics such as share of voice, sentiment analysis, and engagement rates.

Competitive intelligence: Media monitoring helps you to keep track of your competitors by monitoring their media coverage and identifying any new strategies or initiatives they may be implementing.

Primary methods for media monitoring

There are two primary methods for media monitoring: clipping services and monitoring tools. Let’s explore the differences between these two methods that would help you decide which one is right for your business.

Clipping services involves hiring a service provider to perform comprehensive and customized news monitoring for your business or communication agency. Clipping services are ideal for businesses that require a flexible and critical examination of media content. The services can help with decision-making along with identifying negative brand stories, evaluating the quality and quantity of the news, and providing an analytical eye for issues. Additionally, the service offers daily nimbleness and punctuality in delivery, making it a valuable process. This monitoring is generally beneficial, as these service providers are allies who assist in building your brand and achieving desired outcomes.

The advantages of clipping services

Clipping services offer several advantages over traditional news monitoring methods. They provide a more targeted approach by focusing on specific keywords or topics, allowing clients to receive only the news that is most relevant to them. Additionally, clipping services offer a faster and more efficient way of monitoring news, as they use automated tools to scan through large volumes of content and deliver it in a concise and organized manner. This saves time and effort in manually sorting through news articles and enables them to stay up-to-date on industry trends without having to invest in expensive software or tools. At Ninestars, we offer two distinct types of clipping services to meet the diverse needs of our clients. The first option is Clip-all, where we provide a comprehensive service of clipping and delivering all articles from newspapers or magazines. The second option is based on specific keywords provided by the client, which we use to scan for relevant articles that match the given criteria. Our team is proficient in performing both simple and Boolean searches, ensuring that we extract all relevant articles and provide them to you in a timely and efficient manner. 

Monitoring tools, on the other hand,  offer the freedom to be strategic and ensure that data is preserved in the cloud and can be viewed from anywhere. Monitoring tools are perfect for teams who require flexibility to be strategic whenever and wherever they choose. The tool automatically produces results based on configured searches and segments the results of news monitoring through the use of keywords and filters. It also enables the creation of specific searches on your brand, competitors, and market segment. However, while monitoring tools offer more freedom and flexibility, they require more effort from the user to set up and manage. Monitoring tools require the user to input specific keywords and filters to ensure the results are relevant to their business needs. 

The advantages of monitoring tools

Monitoring tools provide a more holistic view of how a brand is being perceived by the public and helps to identify emerging trends and issues that require attention. Monitoring tools also offer advanced analytics and reporting features that allow businesses to track key metrics such as share of voice, sentiment analysis, and engagement rates. This data can be used to measure the effectiveness of marketing campaigns and inform future strategies. However, all monitoring tools require the users to be familiar with the system’s features and capabilities to get the most out of it. At Ninestars, our team is proficient in using a wide range of monitoring tools, including social media monitoring tools, online news monitoring tools, and brand reputation monitoring tools. We have the expertise and skills to efficiently extract and analyse data from various sources, such as news sites, social media, blogs, and forums. Our team of professionals is trained to navigate and use different monitoring tools and software to ensure that we deliver accurate and timely results. We work closely with our clients to tailor our services to their specific monitoring requirements. Our goal is to provide our clients with a comprehensive view of their brand’s online presence and reputation, enabling them to make informed business decisions and improve their overall brand reputation.

In conclusion

Choosing the right approach to news monitoring depends on a variety of factors, including the size and complexity of your business, the industry you operate in, and specific goals and objectives. Clipping services are ideal for businesses that need a targeted approach to news monitoring and want to save time and effort in manually sorting through news articles. Monitoring tools, on the other hand, are more suited for businesses that require a comprehensive view of their brand’s media coverage across multiple sources and want to track key metrics and trends over time.

Both clipping services and monitoring tools are useful approaches to news monitoring and analysis. Each approach has its own strengths and challenges, and the choice ultimately depends on the specific needs of your business. At Ninestars, we understand the importance of effective media monitoring for an organization. We offer clipping services as well as expertise in media monitoring tools and can help you choose the right approach to achieve your media monitoring priorities. With the expertise and support of Ninestars, you can effectively stay on top of your brand visibility, identifying key trends and insights, and making informed decisions for your business.

NFT Culture: Hype or Favourable?

With a hefty $91.8 million price tag, The Merge (collection of art series) is the most expensive NFT sold so far. This series was created by renowned digital artist Pak making him arguably the most valued living digital artist. 

NFT culture survives at the intersection of art, culture, and the blockchain. Investors and collectors seem to be pouring money into non-fungible tokens, tokenizing anything unique as an Ethereum-based asset. In fact, sales are believed to surpass last year’s total by going up to $90 billion by the end of 2022 despite NFT prices seeing a downturn of late.

But what’s really manoeuvring the market and what makes people want to invest millions of dollars in NFTs? 

Getting to know NFT

According to Wikipedia, “A non-fungible token (NFT) is a record on a blockchain which is associated with a particular digital or physical asset. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded”.

NFT is simply any form of digital asset that symbolizes real-world objects like art (any form), music, in-game items, and videos. They are traded online using mostly cryptocurrencies and they are encoded with blockchain.

Cash (physical money) and cryptocurrencies are “fungible,” meaning they can be exchanged or traded for one another (which defines specific value for specific items). They’re also equal in value: one rupee is always worth another rupee; one Bitcoin is always equal to another Bitcoin. The nature of Crypto’s fungibility makes it a trusted means for carrying out business transactions and administering them on the blockchain.

Even though cryptocurrency and NFT have almost the same encoding software the similarity ends there. Every NFT has a unique digital signature that makes it rather impossible to be exchanged or considered equal (hence, the “non-fungible” moniker). For example, an NBA Top Shot gif is not equal to a cat gif just because they’re both NFTs.  For that matter, even two seemingly similar NBA Top Shot clips aren’t necessarily equal to each other.

But, anyone can view the individual images or even the entire collage of images online for free. So why are people crazily spending millions on something they could easily download, screenshot or just access online?

Because an NFT allows the buyer to own the original item (OG is the new trend!). But that’s not the only reason, NFTs contain built-in authentication, which offers proof of ownership. Collectors and investors value the “digital bragging rights” more than the piece itself (most of the time).

Essentially, NFTs are like physical collector’s items, but only in digital form; i.e., when a collector auctions a painting, instead of getting an actual painting to hang on the wall, the buyer gets a digital file instead. They also get exclusive ownership rights. NFTs work with the concept of ‘one owner at a time’, and their adoption of blockchain technology makes it easy to verify ownership and transfer tokens between the owners. The creator of the art piece can store specific information in an NFT’s metadata in the file, like their signature.

NFTs are offering more power and control to content creators than ever before…

Looking beyond the hype and the price tags; NFTs could represent a huge opportunity in content marketing. Each token has an exclusive and transparent ID which can be used to track and control them. This paves the way for fundamental changes in the relationship between content creator, consumer and brand.

Traditionally after the first sale goes through, the artist or the creator’s journey ends there with their item. Once the art has been sold, the transactions usually end there. The buyers, however, could sell the same work of art again at higher prices if there is demand and if the buyer is willing to sell. However, there is one more way that the non-fungible tokens help the creator and is called ‘NFT Royalties’. NFT royalties give a certain (usually specified) percentage on the sale price every time the NFT creation is sold on a marketplace. These are automatic pay-outs to the author made on repeated sales. The percentage of the royalties are coded into the smart contract on the blockchain of the NFT. Each time a secondary transaction takes place, the encoded smart contract ensures that the terms of the NFT are fulfilled to the dot and the specified cut of the royalty percentage on the sale price goes to the artist who created them. 

This works equally well for digital content, gaming accessories, physical items, real estate etc. NFT royalties are a never-before-opportunity to maximize the earnings of artists and content creators and to give them what is their fair share of profit. 

NFT has the power to triangulate the relationship between artists, collectors, and the brand to create a strong community that benefits all.