Category: brand-intelligence

Eliminating Guesswork in PR and Communications with Generative AI

In the fast-paced world of Public Relations (PR) and Communications, every decision matters. The right message delivered to the right audience at the right time can be the difference between success and obscurity. As the digital landscape continues to evolve, the challenge of ensuring precision in PR and Communications has grown even more complex. This is where Generative Artificial Intelligence (AI) emerges as a game-changer, offering a powerful solution to eliminate guesswork and enhance decision-making.

The Challenge of Precision in PR and Communications

Historically, PR and Communications professionals relied on intuition, experience, and limited data to shape their strategies. Deciphering the preferences, behaviours, and sentiments of a target audience was often based on best guesses and assumptions. While these strategies sometimes produced results, they lacked the precision necessary to maximize the impact of every campaign.

Today, PR and Communications have become more data-driven than ever. There’s an abundance of data available, from social media metrics to website analytics, and this data holds valuable insights. However, the challenge lies in processing this data effectively and using it to drive strategies that are not just data-informed but data-optimized.

The Role of Generative AI

Generative AI, a subset of artificial intelligence, has emerged as a powerful tool in the arsenal of PR and Communications professionals. It goes beyond simple data analysis and offers the ability to generate content, insights, and predictions. Here’s how it works:

  1. Data Processing and Analysis: Generative AI can swiftly process vast amounts of data. It can analyse social media trends, website traffic, and even sentiment analysis to provide a comprehensive understanding of how a brand is perceived and where opportunities lie.
  1. Content Generation: Writing compelling content is at the heart of effective PR and Communications. Generative AI can assist in content creation, from drafting press releases to generating social media posts. This not only saves time but ensures consistency and quality.
  1. Audience Insights: Generative AI can create detailed audience profiles by aggregating data from various sources. It can identify key demographics, preferences, and behaviours, allowing PR professionals to tailor their messages more effectively. 
  1. Predictive Analytics: By analysing historical data, generative AI can make predictions about how different strategies will perform. This insight is invaluable for decision-making and resource allocation.

The Human Touch

While generative AI is a powerful tool, it’s important to remember that it is a tool. The human touch remains essential in PR and Communications. AI can assist with data analysis, content generation, and prediction, but the art of storytelling and building relationships still requires human ingenuity and creativity. At Ninestars, we place the human touch at the core of our approach. Our team of experts excels in all facets of media monitoring and intelligence ensuring that our PR and Communications services are driven not only by data but also by human ingenuity and creativity.

The synergy of Generative AI and the human touch allows us to offer our clients PR and Communications strategies that are both precise and deeply resonant. Get in touch with us to learn how Ninestars leverages cutting-edge technologies to deliver solutions that are not just relevant but deeply meaningful to our valued customers.

Ninestars: Headlining the FIBEP World Media Intelligence Congress 2023 in Singapore

The world of media intelligence is on the brink of an extraordinary convergence, as the International Association for Media Intelligence, FIBEP, gears up to host the 2023 World Media Intelligence Congress from October 25th to 27th in the vibrant city of Singapore. This event, boasting over 130 business members from more than 60 nations, marks a pivotal moment in our journey as we step into the global spotlight. With immense joy and pride, we’re thrilled to announce that Ninestars isn’t just an attendee but the headline sponsor of the FIBEP World Media Intelligence Congress 2023. Join us as we embark on this remarkable adventure in Singapore, one of the Four Asian Tigers known for its rapid economic growth and status as a foreign financial hub.

At the core of this congress lies a theme that’s bound to resonate with every media intelligence enthusiast: “Future Proof Your Media Intelligence.” As the world grapples with an ever-evolving landscape and the challenges it presents, the FIBEP World Media Intelligence Congress 2023 promises to be an arena of insights and innovation. Prepare to be engaged, enlightened, and enriched through a tapestry of presentations, thought-provoking panel discussions, interactive roundtable talks, and the sharing of best practices.

We’re elated to announce that our Chief Strategy Officer, Mohan Doshi, will be gracing the stage as a distinguished speaker at this prestigious event. It’s a moment of immense pride for us, and we’re eager to share his wisdom with our global peers. Mohan will be speaking on “Machine Learning Operations for Enterprise: Transition from Research to Production” on October 27 from 10:15 AM to 11:00 AM. Join us to listen to him talk about bridging the formidable gap between cutting-edge research and the intricate, unpredictable, and unregulated operationalization of deep tech in the real world.

Joining him are some of our finest minds in the industry, including our Chairman Gopal Krishnan, VP Suresh Kumar and our COO Chinni Krishnan.

But that’s not all! We’re not just attending; we’re actively participating. Ninestars will have its booth space at FIBEP, where we’re set to unveil our tech-powered media intelligence solutions to the global community. We invite you to connect with our team and explore the ever-evolving landscape of media intelligence. Book a meeting with us, email us at contactus@ninestars.in to embark on this exciting journey together.

As we celebrate 25 years in business, Ninestars takes immense pride in being the headline sponsor for this year’s FIBEP World Media Intelligence Congress. Whether you’re curious about our operationalization of deep tech in media intelligence or simply want to extend your congratulations for our anniversary, we welcome you to drop by and say hi. We’ve always cherished our relationship with the FIBEP community, and this year, we’re ready to elevate it to new heights.

Let’s make this an extraordinary journey together. See you in Singapore!

Find out more about the FIBEP World Media Intelligence Congress here.

Stay connected with us: #WMIC2023 #Singapore #MediaIntelligence #MediaAnalytics

The Relevance of Clipping Services in Today’s Media Landscape

The media landscape has undergone a radical transformation, thanks to the advent of social media platforms and the rise of online news sources. It’s content explosion wherever you look! With the sheer volume of information being produced, it has become increasingly challenging for businesses to stay on top of their media coverage and keep tabs on their reputation. The Public Relations and Marketing teams address this challenge by evaluating relevant press clippings from various channels, be it online or offline, delivered by a clipping services provider.

What are Press Clipping services, though?

Clipping services, which comes under the larger umbrella of media monitoring services, help businesses keep an eye on print and digital media for their mentions. The clipping service providers collect, analyze, and share relevant media coverage to help businesses stay in the know and track reputation.

History of Clipping Services

Clipping services have a long and fascinating history that dates back to the late 1800s. They originated as a way to monitor and collect newspaper clippings for various purposes. In those days, newspapers were the primary source of information and organizations and individuals relied on clippings to keep track of news and media coverage relevant to their interests.

The early clipping services involved individuals manually reading newspapers, cutting out relevant articles or advertisements, and organizing them into collections or files. These collections would then be compiled and provided to clients who subscribed to the service.

As technology advanced, so did the methods of clipping services. With the introduction of telegraph and telephone communication, the process became faster and more efficient. Clipping agencies started using telegraph wires to send clips to clients, enabling speedy access to news from different locations.

The 1950s marked a significant turning point for clipping services with the emergence of electronic monitoring. Instead of relying solely on physical clippings, agencies began using microfilm and microfiche to archive and retrieve newspaper articles. This allowed for easier storage and retrieval of information.

With the advent of computers in the 1980s, the clipping services industry underwent a revolutionary change. Traditional manual clipping methods gave way to digital scanning and data storage. Newspapers were digitized, and software programs were developed to automatically scan and index articles, making the process more efficient and scalable.

Today, clipping services have evolved further with the advancements in digital technology and the internet. They have expanded beyond traditional print media to include online news sites, social media platforms, broadcast media, and other digital sources. 

The purpose of clipping services remains the same: to provide businesses, organizations and individuals with a comprehensive overview of media coverage relevant to their interests. While the methods and technologies have evolved, the core objective remains to track and analyze media mentions, identify trends, monitor reputation, and gain insights.

Why Clipping Services Still Matter

In today’s media-intense world, staying informed is crucial for staying relevant, be it a brand, a product or an individual. Clipping services act as a reliable ally, making it easier to focus on what matters most while staying well-informed and connected to the ever-changing media landscape. Here are some key benefits of using clipping services:

Comprehensive Media Monitoring: Clipping services provide a comprehensive overview of relevant media coverage across various platforms, including print, digital, and broadcast media. They track mentions, articles, news stories, social media posts, and other relevant content related to specific topics, keywords, or brands. This allows users to stay informed about the latest news and developments in their industry or area of interest.

Reputation Management: Monitoring media coverage is crucial for managing and protecting the reputation of a brand. Clipping services help identify positive or negative mentions, monitor sentiment, and track the tone of media coverage. This information enables proactive reputation management, allowing businesses to address issues promptly and gain on positive coverage.

Competitor Analysis: Clipping services can also track and analyze media coverage of competitors. By monitoring competitors’ mentions, articles, and news stories, businesses can gain insights into their strategies, market positioning, and public perception. This competitive intelligence can inform business decisions, identify industry trends, and uncover opportunities for improvement.

Crisis Management: During a crisis or a sensitive situation, clipping services become invaluable. They enable businesses to monitor media coverage in real-time, track the effectiveness of crisis management strategies, and respond promptly to emerging issues. By staying informed about media narratives and public sentiment, organizations can mitigate potential reputational damage and devise effective communication strategies.

Market Intelligence: Clipping services provide valuable market intelligence by aggregating and analyzing media coverage related to specific industries, products, or trends. This information helps businesses understand market dynamics, identify emerging trends, monitor public opinion, and make informed strategic decisions.

Regulatory Compliance: In regulated industries, such as finance or healthcare, monitoring media coverage is essential for ensuring compliance with industry regulations and guidelines. Clipping services help businesses stay updated on relevant news, regulatory changes, and public discourse that may impact their operations or compliance obligations.

Time and Resource Efficiency: Instead of manually searching for news or relying on internal staff to track media coverage, organizations can leverage the expertise and technology of clipping services to automate the process. This allows internal teams to focus on core business activities while ensuring comprehensive media coverage.

The Smart Side: Intelligent Clipping Services

Intelligent clipping services are a new and innovative approach to media monitoring and analysis. These services leverage advanced technologies, such as machine learning and natural language processing techniques to monitor and analyze vast amounts of media content in real-time. Here are some key features and benefits of intelligent clipping services:

Advanced Data Analysis: Intelligent clipping services use machine learning algorithms to analyze large volume of media data. They can quickly process and categorize news articles, social media posts, videos and other digital content, providing a comprehensive overview of media coverage.

Actionable Insights: Intelligent clipping services go beyond simply providing data. They offer actionable insights based on the analyzed media coverage. These insights help businesses identify emerging trends, spot opportunities, understand public perception, and refine their media strategies.

Real-time Monitoring: These services offer real-time monitoring capabilities, allowing businesses to stay updated on the latest news and trends related to their brand, industry, or specific keywords. Real-time alerts can be set up to notify clients of relevant mentions, enabling them to respond promptly to emerging issues or opportunities.

Sentiment Analysis: Intelligent clipping services can analyze the sentiment in media reports, providing insights into how the public perceives a brand, product, or event. This sentiment analysis helps businesses gauge their reputation and make informed decisions based on public sentiment.

Competitive Analysis: These services can track and analyze the media coverage of competitors. By monitoring competitors’ mentions, sentiment, and media strategies, businesses gain valuable insights into their competitive landscape. This information can inform their own media relations and help identify areas for improvement.

Customized Reporting: Intelligent clipping services offer customizable reporting options. Clients can choose specific metrics, visualization formats, and frequency of reports that suit their needs. These reports provide comprehensive analytics, including media reach, tone, share of voice, and engagement metrics.

Crisis Management: During a crisis, intelligent clipping services become invaluable. They can rapidly identify and track media coverage related to the crisis, helping businesses monitor sentiment, evaluate the effectiveness of their crisis management strategies, and make informed decisions in real-time.

With cutting-edge technology like machine learning and natural language processing, clipping services have evolved to keep up with the ever-changing media landscape. If you want to ace the media game and outshine the competition, hopping on the clipping services train is your starting point. It’s all about tracking your reputation and conquering the media world like a pro.

Stay ahead of the game with Ninestars’ clipping services, trusted by more than 30 media monitoring agencies worldwide. To know more about how we can help you, please drop us a note at contactus@ninestars.in

News clipping service or a monitoring tool: What’s best for your requirement?

In today’s fast-paced business world, staying on top of current events and industry trends is critical to a company’s success. For this reason, media monitoring has become a vital part of many businesses’ operations. Media monitoring allows businesses to keep track of their brand’s visibility and track the impact of their marketing efforts. 

The importance of monitoring

The process of monitoring is critical for businesses to stay updated about the latest trends, developments, and discussions relevant to their industry. Media monitoring helps to identify threats, opportunities, and potential PR crises, which can be addressed proactively. By keeping track of your brand’s media coverage, you can get insights into the effectiveness of your marketing campaigns and adjust your strategies accordingly. Media monitoring can also be useful for reputation management, as it helps to track public sentiment and identify negative coverage that needs to be addressed.

Here are some of the major benefits of media monitoring

Staying informed: Media monitoring helps you stay informed about what’s happening in your industry, the latest trends, and what your competitors are doing. By keeping up-to-date with the latest news and insights, you can make better-informed decisions and stay ahead of the competition.

Reputation management: Media monitoring allows you to track your brand’s reputation and identify any negative coverage that may be affecting your business. This helps you to respond faster and proactively to any potential PR crises, and to protect your brand’s reputation.

Crisis management: Media monitoring helps you manage a crisis situation effectively. 

Identifying opportunities: Media monitoring helps you to identify new opportunities for your business, such as investment opportunities or emerging markets for your products.

Tracking marketing campaigns: Media monitoring allows you to track the effectiveness of your marketing campaigns, by monitoring your brand’s media coverage and tracking key metrics such as share of voice, sentiment analysis, and engagement rates.

Competitive intelligence: Media monitoring helps you to keep track of your competitors by monitoring their media coverage and identifying any new strategies or initiatives they may be implementing.

Primary methods for media monitoring

There are two primary methods for media monitoring: clipping services and monitoring tools. Let’s explore the differences between these two methods that would help you decide which one is right for your business.

Clipping services involves hiring a service provider to perform comprehensive and customized news monitoring for your business or communication agency. Clipping services are ideal for businesses that require a flexible and critical examination of media content. The services can help with decision-making along with identifying negative brand stories, evaluating the quality and quantity of the news, and providing an analytical eye for issues. Additionally, the service offers daily nimbleness and punctuality in delivery, making it a valuable process. This monitoring is generally beneficial, as these service providers are allies who assist in building your brand and achieving desired outcomes.

The advantages of clipping services

Clipping services offer several advantages over traditional news monitoring methods. They provide a more targeted approach by focusing on specific keywords or topics, allowing clients to receive only the news that is most relevant to them. Additionally, clipping services offer a faster and more efficient way of monitoring news, as they use automated tools to scan through large volumes of content and deliver it in a concise and organized manner. This saves time and effort in manually sorting through news articles and enables them to stay up-to-date on industry trends without having to invest in expensive software or tools. At Ninestars, we offer two distinct types of clipping services to meet the diverse needs of our clients. The first option is Clip-all, where we provide a comprehensive service of clipping and delivering all articles from newspapers or magazines. The second option is based on specific keywords provided by the client, which we use to scan for relevant articles that match the given criteria. Our team is proficient in performing both simple and Boolean searches, ensuring that we extract all relevant articles and provide them to you in a timely and efficient manner. 

Monitoring tools, on the other hand,  offer the freedom to be strategic and ensure that data is preserved in the cloud and can be viewed from anywhere. Monitoring tools are perfect for teams who require flexibility to be strategic whenever and wherever they choose. The tool automatically produces results based on configured searches and segments the results of news monitoring through the use of keywords and filters. It also enables the creation of specific searches on your brand, competitors, and market segment. However, while monitoring tools offer more freedom and flexibility, they require more effort from the user to set up and manage. Monitoring tools require the user to input specific keywords and filters to ensure the results are relevant to their business needs. 

The advantages of monitoring tools

Monitoring tools provide a more holistic view of how a brand is being perceived by the public and helps to identify emerging trends and issues that require attention. Monitoring tools also offer advanced analytics and reporting features that allow businesses to track key metrics such as share of voice, sentiment analysis, and engagement rates. This data can be used to measure the effectiveness of marketing campaigns and inform future strategies. However, all monitoring tools require the users to be familiar with the system’s features and capabilities to get the most out of it. At Ninestars, our team is proficient in using a wide range of monitoring tools, including social media monitoring tools, online news monitoring tools, and brand reputation monitoring tools. We have the expertise and skills to efficiently extract and analyse data from various sources, such as news sites, social media, blogs, and forums. Our team of professionals is trained to navigate and use different monitoring tools and software to ensure that we deliver accurate and timely results. We work closely with our clients to tailor our services to their specific monitoring requirements. Our goal is to provide our clients with a comprehensive view of their brand’s online presence and reputation, enabling them to make informed business decisions and improve their overall brand reputation.

In conclusion

Choosing the right approach to news monitoring depends on a variety of factors, including the size and complexity of your business, the industry you operate in, and specific goals and objectives. Clipping services are ideal for businesses that need a targeted approach to news monitoring and want to save time and effort in manually sorting through news articles. Monitoring tools, on the other hand, are more suited for businesses that require a comprehensive view of their brand’s media coverage across multiple sources and want to track key metrics and trends over time.

Both clipping services and monitoring tools are useful approaches to news monitoring and analysis. Each approach has its own strengths and challenges, and the choice ultimately depends on the specific needs of your business. At Ninestars, we understand the importance of effective media monitoring for an organization. We offer clipping services as well as expertise in media monitoring tools and can help you choose the right approach to achieve your media monitoring priorities. With the expertise and support of Ninestars, you can effectively stay on top of your brand visibility, identifying key trends and insights, and making informed decisions for your business.

Come meet us at WAN-IFRA Media Congress 2022

Excitement and anticipation are at peaks, as our team gears up for World News Media Congress 2022 from 28-30 September in Zaragoza, Spain.

WAN-IFRA since 1948 has been committed to protecting the rights of publishers and journalists all over the world to operate independent media. They believe their crucial role in the society is to provide expertise and services to their members to innovate and prosper in a digital world.

It is stirring this year to be part of the Congress as we meet delegates from all over the world in person to discuss the future of media, amidst technological disruptions and a volatile economy.

We are particularly excited to present our new concept pitch on PRANA, a content marketplace for Web3. We also have a very relevant offering for media publishers to build and launch media apps in less than two days.

Meet us at booth no. 21, placed right opposite to the conference organizers, the WAN-IFRA lounge. Come be part of our journey.

We are participating in FIBEP 2022

After more than a decade of working alongside Media Monitoring organizations, we have seen innovation up-close, brought in disruption, and built immense value for the industry. We can say for sure that there’s never been a more exciting time to be working in this industry. This year we take our forever and a day relation with FIBEP a notch higher. We are excited to be the Headline Sponsors’ of FIBEP World Media Intelligence Congress 2022. With that, we are all geared up to be part of this year’s discussions and insights from industry colleagues.

Founded in 1953, FIBEP is a global media intelligence association. Hosted every year, FIBEP World Media Intelligence Congress has become one of the largest congregations of communications, public relations, technology, social media monitoring, and marketing professionals. Best practices, industry developments and innovations, and the latest technologies are discussed and shared in Congress through a range of activities, discussion panels, and presentations.

The theme for the 2022 FIBEP World Media Intelligence Congress to be held in Dublin from 14-16 September 2022 is “Media Intelligence – Insights During Unrest”.

This year our Chief Strategy Officer, Mohan Doshi will be participating in a range of discussions including:

  • Fireside Chat discussing Future Tech Table on September 15, 2022 (Thursday) from 11:40 AM-12:10 PM (GMT+1)
  • Best Practices presenting Business Transformation at Scale on September 16, 2022 (Friday) from 12:15 PM-12:30 PM (GMT+1)

Stop by the Ninestars lounge next to the conference hall and our team will be happy to help you navigate tech-driven solutions that are changing the world of media monitoring. 

Reflection from FIBEP 2019

Our CTO Mohan Doshi recently attended FIBEP World Media Intelligence Congress, an annual media monitoring event, held in Lima, Peru. FIBEP Congress is one of the largest events that brings together communications professionals worldwide to share best practices, industry developments and innovation. The theme for the event was exploring and expanding the media intelligence world. The three-day conference helped the Ninestars team gather insights and connect to the industry. We showcased PRANA, our flagship product for media monitoring, at the event. We caught up with Mohan soon after the conference and excepts from our conversation are provided below.

 Did this year’s event meet your expectations? Why or why not?            

I am a firm believer in attending events where our customers frequent. It is not just to get more customers, but these events give us a sense of belonging, helping us connect with one another, humanizing what would otherwise be just transactional. No amount of business transactions can replace a human touch. FIBEP helps me reconnect with my acquaintances and friends from the industry and also help gather insights that would help us offer personalized services to our customers. This year’s FIBEP was a small event with fewer people. But through my tech-talk presentation and panel discussion, I was able to drive home the point that innovation requires bold aspirations. Media Monitoring has invested heavily on content (with amazing results) but now it is time to invest in data engineering.

Tell us more about the tech talk. 

The topic I chose was “Tapping data and analytics to innovate faster and at scale”. Data engineering has been gathering momentum across industries and it is important to focus on it. The content automation had its momentum for the past 15 years. Media monitoring organizations have invested heavily on software solutions to automate their processes. Today content automation is baked in and efficient. Social media and online content have however made archaic the older technologies used for content monitoring. The volume and streaming nature of such content need very different technologies to monitor and measure them. The need for information in real time to add certainty to decision-making is key. PRANA as a platform addresses the veracity, volume, velocity, variety and drives the momentum toward value.

What impact do you see FIBEP having on our immediate business goals?                       

In FIBEP 2017, we had unveiled ‘PRANA’ as a solution to all things data and this year, we presented an updated version of PRANA. PRANA is a modular data platform that makes it easy to analyze data in near real-time. I feel that media monitoring organizations are overwhelmed with non-stop stream of data, most of which is creating an information clutter. With PRANA, they can bring all relevant data under one data point, eradicating inefficiencies and improving processing capabilities which leads to better customer experiences. PRANA has evolved in the past year to provide a bouquet of services which are relevant to the industry. The use cases PRANA caters are well-formed. We see an immediate demand for organizations to subscribe to the platform as a whole or a set of services which integrate with their existing workflows.

What is Momentum Mindset and how PRANA will help organizations get into that mindset?                   

Momentum is the fuel that drives an organization toward its goals. Momentum allows us to evolve from a fixed mindset to a growth mindset, helping us open ourselves to more opportunities.  Organizations with legacy systems need an immediate process upgrade  to cater to the demanding outcomes their customers are willing to engage in. PRANA can provide that upgrade in a short time and at an affordable budget. Organizations can focus on delivering the value their customers are willing to pay for instead of spending time on engineering solutions. Data being the paradigm of choice for their customers, PRANA can help organizations accelerate toward adopting this paradigm.

Which elements of the event did you like the most?

FIBEP discussed some key areas with a focus beyond media monitoring.  There were topics on risk management, customer experience, World PR Report, deep fake AI and post truth, fact checking and communications-based product offerings to get attention from C-Suite.  The city of Lima, its culture, heritage and the weather were memorable.