Reflections from PRSA ICON 2022 International Conference

As a content tech company, we have always been closer to Public Relations (PR) industry but it is only recently that we attended our first major PR conference in the United States. As a first, PRSA Icon 2022 was really special. Incidentally, it was also a special year for PRSA, celebrating their 75th anniversary! The conference was held from Nov. 13 – 15, 2022 at Gaylord Texan Resort, Grapevine, Texas, and it was a whirlwind in all the best ways!  

Ninestars team included Mohan Doshi, Chief Strategy Officer of Ninestars Global; Dimitar Mitrev, Managing Director of Ninestars Bulgaria, and Galina Tsankova and Anton Chikakchiev, both senior account managers at Ninestars Bulgaria. We met some old friends, made a lot of new ones, networked with the exhibitors, attended insightful sessions, learned from influential keynote speakers such as Kathy Kay, Emmett Smith, Marlee Marlin, Anthony D’Angelo, and many more and in the true spirit of Texas, witnessed some incredible dancing.

Muck Rack was the titanium sponsor, and together with Amazon, Cision, and PRophet made sure that all participants felt well cared for. Muck Rack stole the show by organizing portrait sketches breaking the ice at a welcome cocktail.  

Our team presented our tech and analytical skills, specifically our expertise in Boolean creation and refinement, proficient use of media listening tools, and our ability to pull meaningful and actionable insights. Ninestars is partnering with several PR organizations as their content transformation and PR analysis partner, catering to the unique needs of each of its customers in any of the 30+ languages it supports in-house. These services are built on custom requirements from clients but still come at a fraction of the internal cost.  

Our services include document mining and extraction, editorial services, taxonomy-based information indexing/tagging, human review of AI-based coding/indexing, sentiment analysis, query translation and localization, adverse events reporting, influencers identification, benchmarking, and tracking, brand/product reputation analysis, and more. We loved talking to the PR professionals about the value addition that our team could bring to their organizations in measurement and the creation of winning brand positioning strategies.  

Thank you, PRSA and all delegates for the amazing experience, and we are already looking forward to seeing you at ICON 2023 in Nashville next year.