BLOG > BLOG

BLOG, HOME-BLOG, HOME-PAGE, MEDIA-ANALYSIS-AND-REPORTING, MEDIA-MONITORING, TRENDING ARTICLES

Unveiling insights: Highlights from our journey at the AMEC 2023 Global Summit!

Published: 24 May 2023

The AMEC 2023 Global Summit proved to be an exhilarating and enlightening event, delving into the various aspects of media measurement that are shaping the future of the industry. Participating in the 2023 AMEC Summit was a remarkable experience that brought together professionals from diverse industries, igniting engaging conversations about the latest trends and challenges of in the industry. Picture this: lively discussions on topics like decoding WHO communication during the wild COVID-19 ride, unravelling the Qatar controversy’s reputational risks at the World Cup, and much more.

Amidst the engaging conversations and thought-provoking sessions, one topic that remained a constant highlight was generative AI. As industry leaders in harnessing the potential of this transformative technology, Ninestars took centre stage in exploring the advancements and possibilities it brings to media measurement. Our team was thrilled to be at the helm of these discussions, showcasing our expertise and commitment to staying ahead in the ever-evolving landscape of generative AI. Our CSO Mohan Doshi and Maya Koleva from Commetric held the audience with insights into how #ChatGPT and similar technologies are reshaping the industry. Their presentations merged strategy, technology, and research, demonstrating the transformative potential of generative AI. The discussions continued throughout the event, including a great session with Todd Grossman from Placid Ventures and Geoffrey Sidari from Prosek Partners, delving deeper into the capabilities of generative AI.

Beyond the riveting agenda, we really appreciated the opportunity to connect with fellow AMEC board members and colleagues. Our vibrant white and orange-themed dinner set the stage for a warm and friendly environment, where ideas flowed freely, and laughter filled the air. It was an evening we won’t soon forget, filled with genuine connections, light-hearted conversations, dancing, and a sense of togetherness that left a lasting impression.

Looking forward, we eagerly anticipate the AMEC Summit 2024 in our home city, Sofia. We can’t wait to welcome you all to our turf, and to introducing more of our fantastic team of experts and innovators.

In summary, the AMEC 2023 Global Summit was an incredible journey. Ninestars brought innovation, positive energy, and our signature flair to the forefront, and our thanks go once again to the AMEC team and all the participants for making it such an inspiring and enjoyable event.