Category: digital-publishing-solutions

What We Learned at WAN2025: AI and the Future of Newsrooms

The World News Media Congress 2025 (WNMC25) in Kraków has officially concluded, leaving behind a wealth of insights that continue to shape how we view the intersection of journalism and technology. As proud sponsors of the event, Ninestars had the opportunity to engage with the brightest minds in media and technology, gaining invaluable perspectives that are driving the future of news.

The Congress highlighted a new wave of media transformation, driven by technological innovation, AI integration, and a renewed focus on providing real value to audiences. These advances are not just improving the quality and efficiency of news production but are also setting the stage for a media landscape where personalization, audience engagement, and ethical AI take centre stage.

AI and the Transformation of Newsrooms

A big theme of WNMC25 was the integration of AI in journalism, an undeniable trend that has moved beyond speculation and into action. AI is no longer a buzzword or a distant possibility; it is being embedded in the day-to-day operations of newsrooms worldwide. From editorial workflows to content creation, AI is playing an increasingly pivotal role in how stories are told and consumed.

One of the most profound insights from the Congress was the increasing reliance on Generative AI. Speakers shared real-world examples of how this technology is already streamlining content creation, improving productivity, and expanding audience reach. AI tools are now integral in supporting editorial decisions, from helping journalists gather data to automating repetitive tasks. The focus is clear: AI must be implemented in a way that enhances editorial workflows and maintains the values of trust and accuracy, which are the bedrock of quality journalism.

At Ninestars, we’re proud to align with this vision. Our AOTM Intelligent Automation Platform is designed to empower newsrooms with the speed and precision they need to process vast volumes of content. With AOTM OCR (Optical Character Recognition) and AOTM ICP (Intelligent Content Processing), we’re helping newsrooms handle information faster and more accurately, which ultimately allows them to focus on what matters: producing high-quality journalism.

AI’s Role in Personalized Journalism

Personalization is no longer just a luxury for newsrooms; it’s a necessity. As AI continues to evolve, it provides new opportunities to tailor content to the specific preferences and behaviours of individual readers. During the congress, the idea of audience-centric strategies was discussed in depth. News organizations are increasingly leveraging AI to deliver personalized experiences that engage readers at a deeper level. This means not just creating content that is relevant, but making sure it resonates at a personal level.

For example, AI-driven personalization is allowing publishers to adjust the content they provide based on data, whether it’s user behaviour, geographic location, or even social trends. Short-form content is also becoming more influential in reaching younger audiences, especially Gen Z, who demand quick, digestible news that fits into their daily lives.

Ninestars is fully committed to empowering publishers with these AI-driven personalization strategies. Our solutions help streamline content processing, automate repetitive tasks, and deliver deep insights that make it easier to engage audiences in meaningful ways.

Ethics, Trust, and the Future of Journalism

The conversations at WNMC25 weren’t just about technology; they also focused on the broader ethical implications of AI in journalism. As AI becomes more ingrained in newsrooms, ensuring that it supports the values of trust, transparency, and editorial independence is crucial. The term Authentic Intelligence emerged as a key theme, emphasizing the need for AI to be used responsibly in ways that bolster the integrity of journalism rather than undermine it.

Industry leaders like Ingrid Verschuren from Dow Jones and Tom Rubin from OpenAI highlighted the importance of grounding AI in strong ethical frameworks. They stressed that AI should empower journalists, not replace them, and that AI systems should be transparent, accountable, and aligned with the values of responsible journalism. These conversations were important in reminding us that as AI becomes more advanced, we must be vigilant in maintaining the trust of our audience.

At Ninestars, we are committed to developing AI solutions that respect these ethical considerations. Our platform is designed to automate and streamline processes while upholding the principles that make journalism a trusted source of information and perspectives. From responsible data usage to transparency in AI decision-making, we ensure that our technology supports the greater good of the industry.

Looking Ahead: A Smarter, More Efficient Future

As WNMC25 wrapped up, the focus was clear: The future of journalism will be defined by AI, but it’s how we use it that will determine its impact. AI is not just about efficiency; it’s about improving quality, enhancing the audience experience, and enabling news organizations to focus on what they do best: telling great stories.

As Ninestars continues to work alongside media companies, we are proud to be part of this transformation. We are actively building solutions that not only help publishers streamline their workflows but also foster stronger connections with their readers. The future of media is bright, and with AI as an enabler, newsrooms can rise to the challenge of staying relevant in an increasingly digital world.

The World News Media Congress 2025 was a powerful reminder of the importance of AI in shaping the future of journalism. From enhancing editorial workflows to creating personalized experiences, AI is helping newsrooms embrace the future while staying true to their core values. As the event concluded, it was clear that the momentum toward AI-driven innovation in media is only going to grow stronger.

We’re excited to continue our journey with the media industry, working hand-in-hand with publishers to build a smarter, more efficient future for journalism. Thank you to everyone who shared their insights and helped shape these important conversations. The journey has just begun, and at Ninestars, we are ready to continue making an impact.

TL;DR

Key Insights from WNMC 2025

  • Generative AI is revolutionizing content creation, enabling newsrooms to streamline processes, boost productivity, and improve engagement.
  • Personalized journalism is now a strategic necessity, with AI allowing publishers to create tailored content that resonates with individual audiences.
  • Ethical AI remains a focal point, with leaders emphasizing the need for AI to enhance, rather than replace, journalistic integrity and trust.
  • AI is already transforming newsrooms by enhancing editorial workflows and content creation.

Discover how Ninestars is helping newsrooms thrive in the digital age: Explore here

Ninestars at the World News Media Congress 2025: Shaping the Future of Journalism with AI-Powered Innovation

We are excited to announce that Ninestars Information Technologies Pvt. Ltd. will be participating in the World News Media Congress 2025, happening in Krakow, Poland from May 4-6, 2025! This premier event brings together the brightest minds from across the global media industry to explore new strategies, innovations, and solutions in journalism. As we prepare to showcase our AI-driven solutions at the Congress, we look forward to demonstrating how Ninestars is revolutionizing the future of newsrooms.

Why Ninestars is Here

The media landscape is evolving rapidly, and Ninestars is at the forefront of this transformation. With over 26 years of expertise in the media and publishing sector, we have always been committed to empowering organizations with intelligent, scalable, and future-proof solutions. At the World News Media Congress 2025, we aim to highlight how our AI-powered platforms and R&D capabilities are helping newsrooms stay ahead of the curve.

What We’re Showcasing

At our booth, we will showcase a comprehensive range of AI-driven solutions designed to address the unique challenges of modern journalism. Our offerings include:

AOTM OCR: Advanced AI-powered optical character recognition for transforming printed media into actionable data.

AOTM GPT: A generative AI engine tailored specifically for newsrooms, helping to accelerate content creation while maintaining editorial integrity.

AOTM ICP: Our Intelligent Content Processing platform that intelligently ingests, indexes, and processes diverse content types.

Archive Transformation and Monetization: Turning valuable archives into dynamic assets that drive contemporary storytelling and revenue generation.

Hyper-Personalized News: AI-powered personalization engines to tailor content and advertisements based on reader behavior.

Additionally, we will demonstrate our R&D capabilities, including advancements in Editorial AI Models, DSLMs, LLMs (Large Language Models), and Multimodal AI, as well as Computer Vision for media content analysis and enhancement.

What to Expect at the Congress

The World News Media Congress will feature three dynamic summits, deep-dive sessions into future media trends, and an exhibition space where industry leaders will share insights on technology and innovation. With social events and networking opportunities, it’s a perfect setting to engage with fellow professionals in the media and publishing world.

Ninestars is proud to be part of this exciting event, and we are eager to share how our AI-driven solutions can help news organizations optimize their workflows, create better content, and unlock new business opportunities.

Connect with Us

We invite you to visit our booth and engage with our experts as we demonstrate our latest solutions. Let’s discuss how we can help your newsroom stay ahead with AI-powered innovation.

We are excited to connect with industry leaders, journalists, and innovators in Krakow and contribute to the ongoing evolution of media.

Stay tuned for more updates as we approach the World News Media Congress 2025. We look forward to seeing you there!

Explore how we can help you. Learn more here:
https://wan2025.ninestarsglobal.com

Changing Trends in The Publishing Industry in 2023

From print to digital and mobile, the world of publishing has always been a shifting landscape. Technology has spurred several transformations especially in the last decade that are shaping the publishing industry in unprecedented ways. 

So what’s in store for 2023 when it comes to digital publishing trends?

Subscription models

Subscription-based services continue to gain popularity. Subscriptions to digital publications accounted for 44% of overall revenue for news publishers globally in 2018. Enticing readers or viewers to subscribe content, however, is not as simple as offering them access to exclusive features, images, or forums. To turn casual readers and viewers into paying subscribers, publishers often use email newsletters, exit intent pop-ups, and push alerts. Publishers must produce excellent content in innovative formats to draw in new readers and foster reader loyalty. Offering options allows the user to decide whether to pay a fee to access the information or not, which is always preferable.

The Paris Review, for instance, offers four distinct subscription options. The New Yorker offers print + digital issues to subscribers, while Unlimited Digital Access is available to those who have abandoned paper in favour of screen culture. Every membership comes with a free New Yorker tote bag, which adds a personal touch and encourages readers to feel proud of being a part of the community.

Here, customization is crucial. The “entertainment in your pocket” initiatives started by OTT platforms like Netflix, where they launched the mobile-only membership, are an intriguing example to take note of.

Insta Novels

The New York Public Library first introduced Insta Novels in August 2018 with the newly digitised edition of Alice’s Adventures in Wonderland. Insta Novels is a reworking of Instagram Novels that offers a new venue for some of the most famous stories ever written. They developed “Insta Novels,” a fun, captivating storytelling style, in collaboration with Mother, a New York advertising agency, to appeal to a population of young readers with incredibly short attention spans. The mission of NYPL was to promote reading among a wider audience outside of its four walls. To accomplish this goal, the organisation has resorted to one of the biggest social media networks in the world, Instagram, where it has 400 million daily active members, to share classic literature.

Videos, Audiobooks, and Podcasts:

By 2023, there will be 1.85 billion monthly podcast listeners worldwide. This indicates that publishers are scrambling to capitalise on the current surge in podcasting. When consumers listen to podcasts while working from home, working out, or travelling, they can more readily ingest longer forms of material while going about their daily lives without having to give the content their complete attention. This is encouraging for all types of publishers because people may now listen to any podcast that interests them, whether it’s about intellectual arguments or celebrity rumours.

The publishing industry’s newest darling is audiobooks. In fact, the digital publishing industry’s fastest-growing sector right now is audiobooks. According to the Association of American Publishers, there has reportedly been a 33.9% rise in the number of audiobooks produced in 2017 compared to 2016. Audible is a very well-known membership service for audio books. In 2018, Amazon introduced Audible and its monthly audiobook subscription service in India. They initially offered a 90-day free trial with credit for three free audiobooks, then offered monthly, semi-annual, and annual plans. It is the best subscription service for the money because of its broad range of books and thoughtfully designed interface, to name just two factors.

The majority of consumer screen time on social media is spent watching short, snackable videos. These movies cover a variety of topics, such as how to make delightful sweets at home and quick tutorials on gym exercises. In any case, viewers prefer watching short movies—between 30 and 75 seconds—and video makers have mostly abandoned the conventional structure of one- to two-minute videos. The difficulty for publishers is to keep viewers entertained in that brief amount of time by making videos that are entertaining and engaging without requiring a lot of attention or time.

Collaboration

You are who you hang out with!

That also applies to writers, even if it refers to digital company.

A content package that is well-coordinated with other publishers, organisations, and even influencers can be more significant and potent than one that could have been produced by a publisher alone. When various firms combine their distinctive skills and knowledge, the ultimate product is nearly always a piece of content that offers consumers more value. It can also refer to technological advancements like partnerships between media companies and producers.

A valuable source of money for authors, book to movie adaptations also guarantee improved exposure for the authors. The Marvel Cinematic Universe, DC Comics, and the Harry Potter Universe are the best examples of all time. Speaking of India, recent successful literary adaptations include Raazi, Sacred Games, and the impending Shantaram television series. The most recent instance globally would be the Times Square grand unveiling of Harry Potter and the Cursed Child. Fifty “wizarding world influencers,” vloggers, bloggers, and everyone else who had been invited to the launch were present. In order to promote the play’s expansion to new international markets and reveal its new tagline, “Sometimes, Darkness Comes from Unexpected Places,” in the form of an immersive theatre, the Broadway producers of Harry Potter and the Cursed Child, in collaboration with the entertainment advertising agency AKA NYC, commandeered Times Square and used 51 towering screens.

Mobile-first approach

For the majority of individuals, mobile is now the best device for internet activity. As a result, it is essential that your publishing platform provide a positive mobile experience. Many things can be limited with a mobile strategy, and there are countless opportunities for creativity. Among the suggestions for establishing a strong mobile presence are things like having:

  • Mobile-friendly pages are those that are simple to navigate on mobile devices, meaning they don’t obstruct a user’s ability to execute any action or bother them in any way.
  • AMPs are web pages that load more quickly on mobile devices and are given favour in mobile SERPs. Additionally, AMPs are more likely to appear on Google Discover.
  • PWAs are webpages designed to take advantage of native mobile capabilities without requiring users to visit the play store or app store and download or buy the app locally. They have the same look and feel of a mobile app.
  • Push notifications are when your mobile app or website sends notifications to users’ mobile devices after obtaining their consent.
  • Vertical content is preferable for any videos made for mobile devices as this format is supported and preferred by all the major social media platforms, including Instagram, YouTube, Snapchat, and others. In terms of user engagement, vertical videos outperform horizontal counterparts by 58%.

As more websites link to your material, you will gain backlinks in addition to pleasing your audience by producing high quality content. High E-A-T levels are one of the traits of high-quality material (expertise, authoritativeness, and trustworthiness). If you are unfamiliar with the phrase, it is a component of Google’s quality standards that determines how a page will rank for a particular keyword: In order to determine the Page Quality grade for a given piece of content, Google considers a number of factors, including the author’s experience, the website’s authority, the website’s credibility, and the website’s trustworthiness.

You will appear higher on Google if your material has a higher Page Quality rating. Having consumers for all types of material, including written, audio-visual, and more, is essential to producing outstanding content.

Publishers are changing how users consume their information on various screens. It’s time to revolutionise the publishing industry by creating wiser production strategies based on reader needs and preferences, with a stronger emphasis on digital trends.