Ninestars Joins Pharma Packaging & Labelling Forum 2025 to Showcase AI Artwork Automation

We’re thrilled to announce that Ninestars will be participating for the first time in the Pharma Packaging & Labelling Forum 2025, taking place on May 27-28 at the Mövenpick Hotel Basel, Switzerland. Our Chief Strategy Officer (CSO) Mohan Doshi and Senior Vice President (SVP) of Creative Excellence, Life Sciences Chandra Shekar Gopal will be there to engage with industry peers, share valuable insights, and showcase how our cutting-edge AI platform is transforming packaging artwork processes.

Join us at Booth 21 to experience AOTM PACKX—our intelligent, AI-powered platform that automates packaging artwork creation, review, and regulatory compliance checks. Designed to accelerate product launches, reduce design costs, and ensure compliance, AOTM PACKX empowers pharmaceutical companies to move faster, scale efficiently, and minimize costly rework across global markets.

Why AOTM PACKX?

  • Accelerate product launches: Automate and streamline the entire artwork lifecycle to significantly shorten timelines.
  • Reduce design costs: Cut down manual errors and resource use for more efficient operations.
  • Stay compliant: Benefit from built-in regulatory checks and a GxP-ready framework that aligns to global standards.
  • Support global scale: Seamlessly manage multilingual proofing and digital comparisons for packaging needs worldwide.

With over 26 years of expertise in digital transformation, Ninestars combines deep industry knowledge with advanced AI technology. Our outcome-driven SaaS platform is built to help life sciences companies deliver faster, smarter, and more reliable packaging artwork.

We look forward to connecting with innovators and leaders shaping the future of pharmaceutical packaging.

Visit us at Booth 21 for live demos, meet our leadership team, and discover how AOTM PACKX can revolutionize your packaging and labelling operations.

Learn more about AOTM PACKX ahead of the event at https://aotm.ai/aotm-packx.

What We Learned at WAN2025: AI and the Future of Newsrooms

The World News Media Congress 2025 (WNMC25) in Kraków has officially concluded, leaving behind a wealth of insights that continue to shape how we view the intersection of journalism and technology. As proud sponsors of the event, Ninestars had the opportunity to engage with the brightest minds in media and technology, gaining invaluable perspectives that are driving the future of news.

The Congress highlighted a new wave of media transformation, driven by technological innovation, AI integration, and a renewed focus on providing real value to audiences. These advances are not just improving the quality and efficiency of news production but are also setting the stage for a media landscape where personalization, audience engagement, and ethical AI take centre stage.

AI and the Transformation of Newsrooms

A big theme of WNMC25 was the integration of AI in journalism, an undeniable trend that has moved beyond speculation and into action. AI is no longer a buzzword or a distant possibility; it is being embedded in the day-to-day operations of newsrooms worldwide. From editorial workflows to content creation, AI is playing an increasingly pivotal role in how stories are told and consumed.

One of the most profound insights from the Congress was the increasing reliance on Generative AI. Speakers shared real-world examples of how this technology is already streamlining content creation, improving productivity, and expanding audience reach. AI tools are now integral in supporting editorial decisions, from helping journalists gather data to automating repetitive tasks. The focus is clear: AI must be implemented in a way that enhances editorial workflows and maintains the values of trust and accuracy, which are the bedrock of quality journalism.

At Ninestars, we’re proud to align with this vision. Our AOTM Intelligent Automation Platform is designed to empower newsrooms with the speed and precision they need to process vast volumes of content. With AOTM OCR (Optical Character Recognition) and AOTM ICP (Intelligent Content Processing), we’re helping newsrooms handle information faster and more accurately, which ultimately allows them to focus on what matters: producing high-quality journalism.

AI’s Role in Personalized Journalism

Personalization is no longer just a luxury for newsrooms; it’s a necessity. As AI continues to evolve, it provides new opportunities to tailor content to the specific preferences and behaviours of individual readers. During the congress, the idea of audience-centric strategies was discussed in depth. News organizations are increasingly leveraging AI to deliver personalized experiences that engage readers at a deeper level. This means not just creating content that is relevant, but making sure it resonates at a personal level.

For example, AI-driven personalization is allowing publishers to adjust the content they provide based on data, whether it’s user behaviour, geographic location, or even social trends. Short-form content is also becoming more influential in reaching younger audiences, especially Gen Z, who demand quick, digestible news that fits into their daily lives.

Ninestars is fully committed to empowering publishers with these AI-driven personalization strategies. Our solutions help streamline content processing, automate repetitive tasks, and deliver deep insights that make it easier to engage audiences in meaningful ways.

Ethics, Trust, and the Future of Journalism

The conversations at WNMC25 weren’t just about technology; they also focused on the broader ethical implications of AI in journalism. As AI becomes more ingrained in newsrooms, ensuring that it supports the values of trust, transparency, and editorial independence is crucial. The term Authentic Intelligence emerged as a key theme, emphasizing the need for AI to be used responsibly in ways that bolster the integrity of journalism rather than undermine it.

Industry leaders like Ingrid Verschuren from Dow Jones and Tom Rubin from OpenAI highlighted the importance of grounding AI in strong ethical frameworks. They stressed that AI should empower journalists, not replace them, and that AI systems should be transparent, accountable, and aligned with the values of responsible journalism. These conversations were important in reminding us that as AI becomes more advanced, we must be vigilant in maintaining the trust of our audience.

At Ninestars, we are committed to developing AI solutions that respect these ethical considerations. Our platform is designed to automate and streamline processes while upholding the principles that make journalism a trusted source of information and perspectives. From responsible data usage to transparency in AI decision-making, we ensure that our technology supports the greater good of the industry.

Looking Ahead: A Smarter, More Efficient Future

As WNMC25 wrapped up, the focus was clear: The future of journalism will be defined by AI, but it’s how we use it that will determine its impact. AI is not just about efficiency; it’s about improving quality, enhancing the audience experience, and enabling news organizations to focus on what they do best: telling great stories.

As Ninestars continues to work alongside media companies, we are proud to be part of this transformation. We are actively building solutions that not only help publishers streamline their workflows but also foster stronger connections with their readers. The future of media is bright, and with AI as an enabler, newsrooms can rise to the challenge of staying relevant in an increasingly digital world.

The World News Media Congress 2025 was a powerful reminder of the importance of AI in shaping the future of journalism. From enhancing editorial workflows to creating personalized experiences, AI is helping newsrooms embrace the future while staying true to their core values. As the event concluded, it was clear that the momentum toward AI-driven innovation in media is only going to grow stronger.

We’re excited to continue our journey with the media industry, working hand-in-hand with publishers to build a smarter, more efficient future for journalism. Thank you to everyone who shared their insights and helped shape these important conversations. The journey has just begun, and at Ninestars, we are ready to continue making an impact.

TL;DR

Key Insights from WNMC 2025

  • Generative AI is revolutionizing content creation, enabling newsrooms to streamline processes, boost productivity, and improve engagement.
  • Personalized journalism is now a strategic necessity, with AI allowing publishers to create tailored content that resonates with individual audiences.
  • Ethical AI remains a focal point, with leaders emphasizing the need for AI to enhance, rather than replace, journalistic integrity and trust.
  • AI is already transforming newsrooms by enhancing editorial workflows and content creation.

Discover how Ninestars is helping newsrooms thrive in the digital age: Explore here

Ninestars at the World News Media Congress 2025: Shaping the Future of Journalism with AI-Powered Innovation

We are excited to announce that Ninestars Information Technologies Pvt. Ltd. will be participating in the World News Media Congress 2025, happening in Krakow, Poland from May 4-6, 2025! This premier event brings together the brightest minds from across the global media industry to explore new strategies, innovations, and solutions in journalism. As we prepare to showcase our AI-driven solutions at the Congress, we look forward to demonstrating how Ninestars is revolutionizing the future of newsrooms.

Why Ninestars is Here

The media landscape is evolving rapidly, and Ninestars is at the forefront of this transformation. With over 26 years of expertise in the media and publishing sector, we have always been committed to empowering organizations with intelligent, scalable, and future-proof solutions. At the World News Media Congress 2025, we aim to highlight how our AI-powered platforms and R&D capabilities are helping newsrooms stay ahead of the curve.

What We’re Showcasing

At our booth, we will showcase a comprehensive range of AI-driven solutions designed to address the unique challenges of modern journalism. Our offerings include:

AOTM OCR: Advanced AI-powered optical character recognition for transforming printed media into actionable data.

AOTM GPT: A generative AI engine tailored specifically for newsrooms, helping to accelerate content creation while maintaining editorial integrity.

AOTM ICP: Our Intelligent Content Processing platform that intelligently ingests, indexes, and processes diverse content types.

Archive Transformation and Monetization: Turning valuable archives into dynamic assets that drive contemporary storytelling and revenue generation.

Hyper-Personalized News: AI-powered personalization engines to tailor content and advertisements based on reader behavior.

Additionally, we will demonstrate our R&D capabilities, including advancements in Editorial AI Models, DSLMs, LLMs (Large Language Models), and Multimodal AI, as well as Computer Vision for media content analysis and enhancement.

What to Expect at the Congress

The World News Media Congress will feature three dynamic summits, deep-dive sessions into future media trends, and an exhibition space where industry leaders will share insights on technology and innovation. With social events and networking opportunities, it’s a perfect setting to engage with fellow professionals in the media and publishing world.

Ninestars is proud to be part of this exciting event, and we are eager to share how our AI-driven solutions can help news organizations optimize their workflows, create better content, and unlock new business opportunities.

Connect with Us

We invite you to visit our booth and engage with our experts as we demonstrate our latest solutions. Let’s discuss how we can help your newsroom stay ahead with AI-powered innovation.

We are excited to connect with industry leaders, journalists, and innovators in Krakow and contribute to the ongoing evolution of media.

Stay tuned for more updates as we approach the World News Media Congress 2025. We look forward to seeing you there!

Explore how we can help you. Learn more here:
https://wan2025.ninestarsglobal.com

The Future of News: How Technology Will Define the Next Chapter for Publishers

As we prepare to join the conversation at World News Media Congress 2025 at Krakow next week, we dove deep into two reports setting the agenda for global publishing — Innovation in News Media World Report 2024–2025 by Innovation Media Consulting Group and WAN-IFRA’s own World Press Trends Outlook 2024–2025.

While these reports capture industry-wide shifts, we examined them through a sharper lens—the accelerating role of technology and AI in defining the next era of journalism. 

Here’s our technology-first take on what it means and where publishers must go next.

The Industry Shift: Print Is Shrinking, Trust Still Matters 

Global newspaper circulation has halved over the past decade. Ad revenue continues migrating to digital giants. Yet one constant remains: audiences still crave credible, local, in-depth journalism — they’re simply consuming it differently. 

As platforms like Grok, DeepSeek, and a growing roster of AI disruptors reshape information ecosystems, publishers must ask:
If the audience has changed, why haven’t we? 

Strategy 1: From Print Products to Platform Ecosystems 

Leading publishers are moving from newspaper-as-product to news-as-a-service. They are building interconnected ecosystems—responsive websites, audio integration, video explainers, newsletters, podcasts—all feeding into personalized user journeys. 

Case in point: The South China Morning Post revamped itself into a subscription-first digital platform, achieving a 32% YoY growth in digital subscriptions in early 2025. 

At the heart of this evolution? Data, personalization, and multi-format storytelling. 

Strategy 2: Intelligent Archiving: Unlocking New Revenue Streams 

Newsrooms sit on decades, sometimes centuries, of invaluable content. AI-led digitization is transforming archives into dynamic, monetizable assets.

We see publishers adopting: 

  • OCR, NLP, and AI tagging to make archives searchable and accessible 
  • New subscription products for researchers, schools, and history enthusiasts 
  • Repurposed archival content for documentaries, timelines, and “On This Day” features 

Insight: Digitized archives boosted SEO traffic by 15–20% between 2020–2024, and this is just the beginning. 

Strategy 3: AI for Newsroom Efficiency and Personalization 

AI is no longer theoretical — it’s practical, operational, and indispensable.
Smart newsrooms in 2025 are deploying AI for: 

  • Automated tagging and summarization to accelerate publishing 
  • Predictive analytics to deliver more relevant, engaging stories 
  • AI-assisted live reporting for financial results, elections, and sports 
  • Multilingual content generation to expand global reach 

In a landscape dominated by rapid news cycles and AI aggregators, intelligent automation isn’t a luxury — it’s survival. 

Strategy 4: Going Hyperlocal and Winning 

While global news is increasingly commoditized, trust and proximity are premium currencies.

Savvy publishers are: 

  • Launching hyperlocal editions for districts, cities, and even neighbourhoods 
  • Partnering with libraries and NGOs to syndicate trusted content 
  • Building exclusive investigative verticals with subscription access 

Trend to watch: In several markets, local news subscriptions are now outpacing national ones. 

Strategy 5: New Monetization Models: Beyond Ads 

The ad-supported model is losing steam but reader-supported journalism is accelerating. 

Publishers are exploring: 

  • Metered paywalls balanced with sampling strategies 
  • Micro-payments for one-off article access 
  • Reader memberships with value-adds like exclusive newsletters, Q&As, and events 
  • Strategic bundling with OTT, e-learning, or other services 

Key lesson: In 2025, trustworthy content is a premium experience and audiences are willing to pay for it. 

Strategy 6: Talent and Infrastructure for a Digital-First Future 

Tech adoption alone isn’t enough.
Publishers must invest in people and platforms simultaneously. 

This means: 

  • Upskilling journalists in multimedia storytellinganalytics, and AI tools 
  • Hiring data journalists, podcast producers, and UX designers 
  • Building CMS platforms that are content-creation, distribution, and analytics hubs all-in-one 

The Bigger Payoff: Reclaiming Influence 

Digitized, intelligent newsrooms are not just surviving; they are redefining their societal role: 

  • Guardians of truth in a fragmented information economy 
  • Community anchors spotlighting hyperlocal issues 
  • Multimedia educators driving informed citizenship 

Future-Proofing with Intelligent Automation 

At Ninestars, we don’t just digitize — we help news organizations reimagine journalism itself.

From custom AI R&D that shapes newsroom-first solutions, to generative engines built with an editorial backbone, to platforms that turn archives into living assets, we bring technology, language intelligence, and audience insights together to fuel sustainable growth.

Whether it’s empowering investigative depth, driving hyper-personalization, or unlocking new revenue streams, we build the invisible infrastructure that future-proofs newsrooms for the AI era — with context, credibility, and creativity at the core.

Future-proof your newsroom with AI-powered solutions— reach out to our experts today.  

How Customized Dashboards Revolutionize Media Insights for Decision-Makers

In today’s fast-moving world of social threads, trends, and split-second decisions, agility isn’t just an advantage, it’s a necessity. The ability to respond to events as they unfold can set a business apart. Think about how Netflix disrupted the entertainment industry by pivoting to streaming before others saw it coming. Or how Nike consistently turns cultural moments into marketing campaigns that dominate global conversations.

These success stories have one thing in common: fast decisions backed by real-time, actionable insights. But as any leader knows, speed without strategy leads to chaos. You need tools that not only deliver instant data but also reveal the deeper insights behind the numbers. This is where customized dashboards come in—a transformative solution for decision-makers navigating today’s complex media landscape.

 What Are Customized Dashboards?                

Customized dashboards are tailored, interactive tools that unify data from diverse sources, visually presenting it in a way that’s easy to understand and act upon. In the context of media monitoring, these dashboards go beyond basic metrics. They deliver real-time insights on brand mentions, audience sentiment, media reach, and competitor activity across platforms—from news outlets to social media and blogs.

Imagine having access to a dashboard that updates instantly with key metrics, offering a bird’s-eye view of your brand’s media presence. Instead of waiting for a report, you can assess your position in real-time and act swiftly—whether responding to a crisis or capitalizing on a trend.

The Game-Changing Benefits of Customized Dashboards

  1. Real-Time Data Access
    In a world where news cycles last minutes, waiting for insights is not an option. Customized dashboards provide immediate access to live data, helping leaders respond swiftly to emerging opportunities or threats. For example, tracking the media buzz around a product launch in real-time allows businesses to fine-tune their messaging and capitalize on positive sentiment.
  2. Proactive Crisis Control
    Remember the Domino’s 2009 scandal? The company used real-time monitoring tools to assess the situation and launch a swift response. Compare that to brands that delay their reaction, losing trust, revenue, and market position. Customized dashboards equip teams with instant sentiment analysis, helping them mitigate crises before they spiral out of control.
  3. Tailored Insights for Each Stakeholder
    Different roles require different insights. A CEO might focus on overall brand sentiment, while a PR team needs to track specific narratives. Dashboards can be customized to display data relevant to each role, eliminating noise and ensuring decisions are laser-focused.
  4. Holistic Media Monitoring
    Today’s media ecosystem spans online news, social media, videos, and podcasts. Dashboards aggregate data from these diverse channels, offering a 360° view of your media landscape. This comprehensive approach ensures you never miss critical mentions or emerging trends.
  5. Competitive Benchmarking
    Customized dashboards also enable real-time competitor analysis. By tracking their media performance—share of voice, sentiment, and campaign success—you can adjust your strategy to maintain an edge.
  6. Predictive Analytics for Proactive Action
    The integration of AI and Machine Learning allows dashboards to analyze historical data and predict future trends. For instance, by reviewing past product launches, you can anticipate media reception for upcoming campaigns. This foresight enables smarter, preemptive decisions.

Why Fast, Informed Decisions Matter

In the digital age, businesses that hesitate lose out. Consider this: when a competitor launches a campaign targeting your audience, waiting days for insights can cost you valuable ground. With a customized dashboard, you can immediately assess the situation, determine your next steps, and act confidently.

Let’s return to Netflix. Their pivot to streaming wasn’t just about anticipating consumer trends; it was about acting on them faster than their competitors. Likewise, Nike’s ability to create culturally resonant campaigns hinges on having the right insights at the right time.

The Practical Business Impact

Here’s how customized dashboards empower decision-makers:

  • Unified Data View: Centralize fragmented data into a single, easy-to-digest platform.
  • Timely Insights: Make decisions with the most up-to-date information, not outdated reports.
  • Improved Crisis Response: React instantly to negative sentiment or PR crises with real-time sentiment analysis.
  • Streamlined Reporting: Generate actionable reports quickly, reducing time spent on manual data aggregation.
  • Enhanced Campaign Strategies: Monitor performance metrics in real-time to optimize campaigns on the fly.
  • Stronger Customer Engagement: Track and respond to customer sentiment authentically, improving relationships and trust.

Why Choose Ninestars?

At Ninestars, we specialize in delivering customized dashboards that transform data into decision-ready insights. With over 25 years of experience, we’ve helped businesses around the world stay ahead of the curve.

Our dashboards offer:

  • Real-Time Media Monitoring across platforms in 31 languages.
  • Predictive Analytics to anticipate trends and stay proactive.
  • Competitive Benchmarking for insights into your industry’s landscape.
  • Customer Sentiment Analysis to guide engagement strategies.

Whether tracking up to 100,000 pages daily or analyzing trends across time zones, our solutions are tailored to meet your unique needs.

The Future of Media Insights

In a business world where timing defines success, customized dashboards are no longer optional—they’re essential. They empower leaders to act decisively, backed by real-time, actionable insights that drive results.

Are you ready to transform your media strategy? With Ninestars, you’ll have the tools you need to make faster, smarter decisions—because in today’s world, speed and accuracy aren’t just advantages., they are necessities.

AOTM OCR vs. Traditional OCR: A Head-to-Head Comparison

OCR is the silent magic behind digitizing documents, but traditional OCR has its limits. Enter AOTM OCR—AI-powered, multilingual, and built for complex layouts. From blurry scans to handwritten text, AOTM OCR ensures precision where traditional OCR stumbles. Smarter, faster, and adaptable, it’s the future of document processing.

There are some technical terms we casually drop in conversations or project discussions without fully appreciating the brilliance behind them— Optical Character Recognition (OCR) is one such term. It might sound like a technical jargon that only tech enthusiasts or data processing experts throw around but OCR is, in fact, the silent magic behind numerous activities, like scanning receipts, digitizing analogue archives, or even auto-filling information on forms.

Think of OCR as the unsung hero, the bridge that connects physical ink on paper to the digital realm. OCR converts the static, inaccessible printed assets into an editable, searchable digital format. With OCR, content in analogue formats come to life as accessible, searchable and editable assets, perfectly aligned with today’s digital world.

The origins of OCR trace back to the late 1920s—before modern computers were even a concept! In 1929, German engineer Gustav Tauschek developed the first OCR machine. While its capabilities were limited, this invention set the stage for a digitization revolution that would follow decades later. Here’s a fun tidbit: OCR technology played a role during World War II, assisting blind veterans in reading their mail. Ray Kurzweil’s innovations in OCR, especially those aimed at reading text aloud, were initially created to support the visually impaired.

The journey of OCR: From mechanical eyes to AI-powered engines

 The story of OCR’s evolution is nothing short of fascinating. In the 1950s used by institutions like the U.S. Postal Service and IBM for automated mail sorting and check processing, OCR was a mechanical innovation. In the 1970s, Ray Kurzweil, a futurist and inventor, created the first omni-font OCR system, which could read text in any typeface. This was a major breakthrough!

Over the decades, OCR technology steadily improved, driven by innovators and major tech players. Companies like ABBYY, Adobe, and Google have been leading the charge, turning OCR from a niche technology into a widespread tool used in banking, healthcare, law, education, etc. Today, tools like ABBYY FineReader and Tesseract are everyday staples in content digitization.

But as remarkable as traditional OCR has been, new technologies are pushing the boundaries of what’s possible. Enter AOTM OCR, the AI-powered OCR that is redefining document recognition.

AOTM OCR vs. Traditional OCR: What’s the Difference?

The key difference between traditional OCR and AOTM OCR lies in the integration of artificial intelligence and machine learning, making AOTM OCR a game-changer especially when extracting data from low-quality or damaged documents. But let’s break down their differences in a head-to-head comparison:

Traditional OCR: Tried, Tested, But Limited

Traditional OCR has been reliable for years, especially for digitizing books, simple forms, and converting typed or printed documents into searchable formats. However, it has some limitations:

  • Accuracy issues: When handling complex documents, handwritten texts, or blurry fonts, traditional OCR struggles to maintain high accuracy.
  • Limited language support: While it works well with Latin-based languages, it often falters with scripts like non-Latin characters or Indic languages.
  • Rigid data extraction: Traditional OCR systems are relatively inflexible, making it difficult to accurately extract complex data like tables or structured fields.
  • Inconsistent table recognition: Extracting content from tables or structured data is a challenge, often leading to inaccuracies.

AOTM OCR: AI-Powered Document Processing

AOTM OCR uses artificial intelligence and machine learning to enhance accuracy and adaptability. Here’s how AOTM OCR stands out:

  • Multi-language mastery: AOTM OCR supports 70+ languages, including Indic languages. This makes it a versatile tool for global companies dealing with multi-lingual documentation.
  • Holistic detection strategy: AOTM OCR doesn’t follow a one-size-fits-all approach. Its AI-powered holistic detection adapts to specific industries—whether it’s healthcare, finance, or legal—ensuring accurate data extraction tailored to the domain.
  • Partial character detection and auto-correction: In older or damaged documents, some characters may be smudged or incomplete. While traditional OCR systems often fail to recognize these, AOTM OCR’s AI engine intelligently predicts and fills in missing characters, providing much higher accuracy.
  • Advanced table detection and content segmentation: AOTM OCR excels with advanced algorithms designed to detect and segment content accurately. Whether it’s legal documents, medical records, or financial reports, AOTM OCR ensures precision where traditional OCR stumbles.
  • Robust segmentation and AI recognition: Powered by AI, AOTM OCR excels in recognizing text across diverse formats, even with complex fonts, unstructured layouts, or scanned documents with mixed content. The system is built to handle what traditional OCR often can’t.

Traditional OCR: still relevant but lagging behind

To give traditional OCR its due credit, it’s still an efficient tool. Here’s where it continues to perform well:

  • Basic text recognition: Traditional OCR handles clean, typed documents fairly well, making it a good option for scanning books or printed invoices.
  • Cost-effective for basic needs: If your document processing needs are basic and don’t require complex extractions, traditional OCR remains an affordable option.

But when it comes to more complex scenarios—think handling handwritten forms with varying legibility, processing documents that feature a mix of fonts and styles, or tackling multi-lingual texts—traditional OCR begins to falter. This is especially true in specific domains, such as the complexities of legal documents with diverse layouts, the multilingual nature of international contracts, etc., where precision and adaptability are crucial. In contrast, AOTM OCR is built to thrive in these challenging environments.

AOTM OCR vs. Traditional OCR: A Feature Comparison

Feature AOTM OCR Traditional OCR
Accuracy Superior AI-powered precision Decent but struggles with complexity, especially in low-quality documents
Language Support 70+ languages including Indic Largely limited to Latin-based languages
Table Detection Advanced and accurate Inconsistent
Partial Character Detection AI-driven, auto-correction Often misses or misreads characters
Domain-Specific Customization Tailored to industries like healthcare, finance, etc. Generic, not domain-specific
Deployment SDK, Cloud SaaS, API Limited to standalone installation

AOTM OCR is the Future of Document Processing

As businesses move toward more complex, data-driven operations, the limitations of traditional OCR are becoming clear. While traditional OCR still holds value for basic tasks, AOTM OCR offers the advanced AI-powered capabilities that modern enterprises need.

For those wanting unparalleled efficiency and accuracy in their document workflows, AOTM OCR represents the next big leap in OCR technology, outclassing its traditional counterparts and setting a new standard for document processing.

We hope this information has sparked your interest in the potential of AOTM OCR. If you’re ready to enhance your document processing, reach out to us at Ninestars. Let’s explore how AOTM OCR can make a difference for your business!

 

 

 

Ninestars Expands into Creative Tech Automation

Ninestars, a global leader in deep tech automation, has expanded into Creative Tech Automation with a focus on Packaging Artwork, Labelling Services, and Digital Ad Adaptation.

21 January 2025, Bengaluru, India – Ninestars, a global leader in deep tech automation and content solutions, is thrilled to announce its expansion into Creative Tech Automation with a specialized focus on Digital Ad Adaptation. This move is backed by a dedicated team of 62 skilled professionals, underscoring Ninestars’ commitment to combining creativity, automation, and innovation across diverse industries.

With a robust legacy in content technology, Ninestars is now leveraging its expertise to revolutionize creative tech. The company’s deep tech foundation ensures that creative processes are powered by the latest advancements in AI and machine learning, pushing the boundaries of what’s possible in creative tech.

“Creative automation is just the beginning,” said Gopal Krishnan, Chairman of Ninestars. “We’re leveraging AI to not just automate but also innovate, taking creative tech to the next level. Our journey starts with creative automation, but we will soon transition to creative AI—driving precision, scalability, and efficiency to offer solutions that transform industries.”

The newly launched services, powered by AOTM (our Intelligent Automation Platform), are designed to address critical needs by accelerating creative workflows, reaching global audiences with precision, and leveraging AI-powered creative adaptation to scale campaigns across platforms and languages.

Key Offerings:

  • Packaging Artwork & Labelling: Automated solutions to simplify workflows and deliver production-ready files that meet the highest quality and compliance standards, reducing time to market and improving accuracy.
  • Digital Ad Adaptation Automation: Scalable solutions for creating and adapting digital ads across platforms, ensuring global resonance while maintaining brand consistency. This service overcomes regional challenges by automating customization for diverse markets, saving time and effort.
  • Print-Ready Artwork: High-resolution files optimized for production, enabling seamless collaboration and faster approvals.

“This expansion marks a significant leap for us,” said Gopal Chandra Shekar, SVP Creative Services at Ninestars. “We’re merging creative brilliance with precision automation, ensuring our solutions drive efficiency while delivering exceptional quality.”

Ninestars is already working with a Fortune 500 organization, enhancing efficiency and quality in digital creative automation. This project exemplifies the company’s dedication to blending creativity with advanced automation, delivering scalable solutions that maintain local relevance while driving global impact.

This is just the beginning as Ninestars looks forward to expanding its offerings to augment efficiency and reduce risks across creative workflows. The possibilities of deep tech and AI are shaping the future of creative content automation, and Ninestars is at the forefront of this exciting journey.

For more information on Ninestars’ specialized solutions and partnership opportunities, contact us at communications@ninestars.in

Media Contact:
Lakshmi M – SVP Communications
Lakshmi.m@ninestars.in

About Ninestars:
Ninestars is a pioneering deep tech automation company specializing in content and data technologies. With over two decades of expertise, Ninestars delivers AI-driven solutions across industries, including media, publishing, BFSI, and life sciences, ensuring precision, scalability, and innovation for global clients.

Content Localization in Media Monitoring: Why It’s More Than Just Translation

Unlock the Power of Content Localization with Ninestars

In today’s global marketplace, connecting with diverse audiences is no longer a luxury—it’s a necessity. Content localization goes beyond simple translation, tailoring messages to resonate deeply with local cultures, languages, and preferences. This approach is particularly vital in media intelligence, where understanding regional nuances can make or break brand perceptions.

At Ninestars, we specialize in media clipping and localization across 31 languages, ensuring your brand stays relevant and impactful worldwide. With 24/7 operations and cutting-edge AI tools, we deliver real-time insights to help businesses adapt, engage, and lead in their markets. Whether you’re tracking global trends or navigating local media landscapes, Ninestars has the expertise to bring your vision to life.

In today’s hyper-connected world, businesses are borderless. The digital landscape has opened doors for companies to engage with a global audience, but with that expansion comes a new challenge: how to adapt to diverse markets while staying ahead of the competition. This is where content localization, particularly in media intelligence, plays a crucial role.

What is Content Localization?

Content localization refers to the process of adapting content to meet the cultural, linguistic, and contextual needs of different regions or audiences. While translation may seem like the primary concern, effective localization goes far beyond simply converting text from one language to another. It includes understanding local customs, idioms, cultural nuances, and even the regional preferences of media consumers.

Media intelligence involves the tracking, collection, and analysis of content from various media sources, such as newspapers, online publications, television, and social media. When localized, this process ensures that businesses can monitor their brand’s presence in different global markets, identifying how its messaging resonates with local audiences and how competitors are positioning themselves.

The difference between a direct translation and a well-localized piece of content is the difference between merely understanding what is being said and truly connecting with the audience.

The Challenges of Content Localization

While media monitoring tools/platforms can collect content from multiple sources, translating that content into actionable insights requires a more nuanced approach. The challenges lie in the complexity of  languages, cultural interpretations, and varied media formats across regions.

  1. Language Barriers: While translating text may seem like a simple task, language itself can be a barrier. For instance, certain phrases, idioms, and jokes don’t always have direct counterparts in other languages. Inaccurate translations can lead to misunderstandings, misrepresentation of the brand, or even damage to reputation.
  2. Cultural Sensitivity: What resonates with one culture may not work for another. Local media outlets may use different tones or styles of reporting that need to be understood and interpreted correctly. Understanding local values, history, and customs is crucial to ensuring that the message is not misinterpreted.
  3. Regional Variations in Media Formats: Different regions may have diverse ways of consuming and interpreting media. For example, social media platforms popular in the U.S. may not have the same level of influence in markets such as China or the Middle East. This variation must be accounted for when monitoring and reporting on media coverage.
  4. Data Overload: With the sheer volume of global media content being produced daily, it can be challenging for companies to identify what is relevant for their brand. A sophisticated approach to content localization ensures that only the most pertinent media coverage, which aligns with regional strategies, is captured and analyzed.

Why Content Localization Matters? 

  • Accurate Brand Representation: As businesses expand into new regions, ensuring that their brand is represented accurately and consistently is key. Content localization ensures that the essence of the brand message is delivered while adapting to the linguistic and cultural expectations of each market. Having localized media helps businesses assess their brand’s performance in different countries, avoiding the risk of miscommunication or cultural faux pas.

Example: A global cosmetics company expanding into India adapted its marketing to highlight products that combat pollution, addressing a major local concern. Meanwhile, in France, they focused on organic certifications to align with eco-conscious consumer values. By monitoring localized media, the company ensured that its brand message resonated accurately in each region, avoiding cultural missteps.

  • Informed Decision-Making: Localization in media monitoring enables companies to gather insights about regional market trends, local influencers, and competitors. By understanding the local media landscape, brands can make informed decisions about their go-to-market strategy, messaging, and marketing initiatives in different regions.

Example: An AI training product provider used localized media monitoring to analyze demand for language-specific datasets. Insights revealed that Southeast Asia needed more tools for underrepresented languages, shaping their product development strategy for the region.

  • Enhanced Customer Engagement: Businesses today are moving away from one-size-fits-all marketing strategies. With localized media intelligence, companies can identify and analyze what resonates with audiences in specific regions. This enables businesses to tailor content more effectively and engage with local customers in ways that feel personal and relevant.

Example: A sponsorship intelligence company monitored localized social media to track how fans in Brazil responded to sports sponsorships. By identifying that audiences favored partnerships with soccer teams, they tailored their client recommendations, increasing engagement and visibility.

  • Crisis Management: In an era where news spreads quickly and globally, it is important for businesses to stay on top of any negative media coverage that may affect their reputation. Localized media intelligence ensures that companies can detect issues early, even if they’re only relevant to specific regions, and respond appropriately before they escalate.

Example: An airline monitoring regional complaints during a snowstorm found that Canadian travellers were frustrated about poor airport communication, while U.S. passengers demanded better compensation policies. By addressing these issues locally, the airline managed to mitigate the crisis effectively.

  • Global Competitor Intelligence: The competitive landscape is no longer defined by local market players. Companies must now keep an eye on global competitors, tracking their activities across multiple countries. Localization of media helps businesses understand how competitors are perceived in different markets and how they are adapting their strategies for local cultures.

Example: An energy drink company tracked a competitor launching a new product globally. In Japan, the product’s functional ingredients, like added vitamins, gained attention, while in the U.S., the focus was on extreme sports endorsements. These insights helped refine their global positioning strategy.

  • Cultural Relevance: Media content varies greatly across regions. What resonates in one culture may be irrelevant or even offensive in another. Localization ensures that the monitored content aligns with the cultural expectations and norms of the target audience, enhancing its relevance and acceptance.

Example: An energy drink company noticed that extreme sports partnerships worked well in North America, but in India, campaigns highlighting “energy for daily tasks” had greater appeal due to lifestyle differences.

  • Understanding Media Regulations: As businesses expand into global markets, they encounter diverse media regulations that can significantly impact their operations and marketing strategies. Understanding and adhering to these regulations is critical to maintaining compliance and protecting brand reputation. Localized media plays a vital role in identifying region-specific guidelines, enabling companies to tailor their content and practices to comply with local laws. Whether it’s adhering to advertising restrictions, ensuring content meets censorship requirements, or following data privacy laws, media monitoring helps organizations stay informed and avoid costly legal issues.

Example: A streaming service expanding into Europe must comply with EU mandates that require a certain percentage of local content in their libraries. Media monitoring can help identify trends and assess the availability of suitable local productions to meet these requirements.

Key Elements of a Successful Content Localization Strategy

  1. Comprehensive Language Coverage: While translation is the basic requirement, businesses should invest in localization efforts that cover regional dialects, variations, and nuances. This requires advanced technologies combined with expertise in local languages, culture, and market trends.
  2. Advanced AI & Technology Integration: AI-driven tools for media monitoring allow companies to track global news, digital content, and social media in real-time. These technologies can be leveraged to detect emerging trends, sentiment analysis, and provide insights based on custom specifications.
  3. 24/7 Clipping Across Time Zones: With the media landscape constantly evolving, businesses must be equipped to monitor global media coverage around the clock. As markets and time zones vary, it’s essential to have a system that works non-stop, capturing relevant data from all regions. This allows for a dynamic, real-time understanding of brand presence and media sentiment.
  4. Customized Reporting and Analytics: With localized media clipping, businesses can generate customized reports that provide insights specific to regional markets. These reports should focus on key metrics, such as engagement rates, sentiment, and impact, to give a holistic view of how the brand is performing across different locations.

The Role of Ninestars in Content Localization for Media Clipping

At Ninestars, we understand the complexity of media intelligence and the critical need for localization. Our expert team provides technology-driven solutions to streamline your processes, helping businesses track media coverage in up to 31 languages. With operations in India and Bulgaria, we offer 24/7 support across time zones, ensuring that businesses can measure global media coverage in real-time.

Why Choose Ninestars for Media Monitoring?

  • Global Reach: We offer media intelligence services across time zones, from New Zealand to Canada, ensuring you’re always in the loop, no matter where your market is.
  • Language Proficiency: With expertise in 31 languages, we ensure that every piece of content is accurately localized and relevant to your target audience.
  • Technology-Driven: Our platform leverages advanced tech to provide real-time media insights and customized data extraction, ensuring that businesses get the most relevant and up-to-date information.
  • High Efficiency: With the capacity to deliver up to 100k pages daily, Ninestars can handle large volumes of media data, making it ideal for businesses with complex intelligence needs.

Contact Ninestars today to learn how our customized media intelligence solutions can support your global strategy and enhance your content localization efforts.

Celebrating International Day of Persons with Disabilities 2024: Stories of Resilience and Inclusion

On the International Day of Persons with Disabilities, we honour the strength and determination of individuals who overcome challenges daily. At Ninestars, we’re proud to share the inspiring stories of our team members, whose resilience and achievements reflect our commitment to inclusivity. These stories remind us that inclusion is not just a policy but a way of life that empowers everyone to thrive.

Read their powerful journeys of perseverance and self-belief.

The International Day of Persons with Disabilities, celebrated on December 3, is a powerful reminder of the resilience and talent of individuals who overcome barriers daily. It’s a moment to amplify voices, celebrate diversity, and inspire action toward creating opportunities that empower people with disabilities to lead and thrive.

At Ninestars, this celebration is personal. Our employees featured today exemplify strength and determination, inspiring us with their incredible journeys. By sharing their stories, we honour their contributions and reaffirm our commitment to an inclusive workplace where everyone can shine. Today and every day, we celebrate the courage and perseverance of people that make a difference, not just in our organization, but in the world.

Elumalai P. – In Pursuit of Excellence and Growth

Personal and Professional Journey
Elumalai’s association with Ninestars began in 2007, fueled by a strong academic foundation with a B.Sc. in Mathematics and an M.Sc. in IT. Over the years, he has taken on challenging production tasks and successfully managed complex projects for our Media Clipping team. His relocation to Bangalore in 2018 marked a new chapter in his life, and he found Ninestars to be a supportive partner in his journey, both professionally and personally.

Overcoming Challenges
Relocating to a new city brought its own challenges, but Elumalai adapted seamlessly with Ninestars’ support. As a person with a disability, he faced societal attitudes that could sometimes be limiting, yet his focus on self-reliance and determination helped him overcome these hurdles.

On Inclusion
“Inclusion means creating an environment where everyone is treated equally, regardless of their abilities,” he shares. “At Ninestars, I’ve experienced respect and fairness, which reflect the company’s commitment to inclusivity.”

 His Message to the World
“Self-confidence and self-love are the most important things in everyone’s life. Believe in yourself, pursue your dreams, and never let challenges define your limits.”

Hemalakshmi P. – Believe in Oneself and Embrace Opportunities 

Personal and Professional Growth
Hemalakshmi has embraced every challenge as a chance to grow. She has learned new technologies, adapted to evolving roles, and thrived alongside a supportive team. Her journey at Ninestars is a reflection of her resilience, determination, and openness to learning.

Daily Motivation and Advice
Hemalakshmi draws motivation from her ability to contribute meaningfully to her work. “Believing in oneself is the foundation of success,” she says. Her advice to others is to remain persistent, seek support when needed, and embrace opportunities with confidence.

On International Day of Persons with Disabilities
“This day is about celebrating diversity and raising awareness for an inclusive world,” Hemalakshmi shares. She emphasizes the importance of creating a meaningful impact, such as improving accessibility and fostering understanding through action.

Vignesh S. – Strength in Adversity

A Fresh Start After Challenges
Vignesh’s journey took a dramatic turn after a spinal surgery, which altered his physical capabilities. Joining Ninestars marked the beginning of a new phase, offering him stability, encouragement, and the chance to rebuild his confidence.

Workplace Inclusion
“To me, inclusion means being treated as an equal and valued member of the team,” Vignesh shares. The respect and care he receives at Ninestars have been instrumental in his recovery, he mentioned, helping him find purpose and motivation in his work.

On International Day of Persons with Disabilities
“This day is a reminder to support individuals with disabilities and inspire them to pursue their dreams,” he says, highlighting the importance of empathy and action in fostering an inclusive world.

Rishi Bharath – A New Journey

Starting Fresh
Rishi Bharath has just started his journey at Ninestars, and he views every day as an opportunity to learn and grow. Though new to the workplace, his enthusiasm and adaptability shine as he navigates his role and adjusts to the office environment.

Hopes for the Future
“I’m still in the early days, but I hope to grow and achieve my goals here,” Rishi shares. He looks forward to growing in his career and contributing meaningfully to the team.

These stories exemplify the resilience, determination, and strength of the Ninestars team. They remind us that inclusion is more than a policy—it’s a practice that empowers individuals to overcome barriers and thrive. This International Day of Persons with Disabilities, we celebrate the extraordinary contributions of our team members, reaffirming our commitment to fostering a workplace where everyone has the opportunity to succeed.

Preserving History: The Role of Digitization in Archiving Rare Manuscripts

History is the thread that connects humanity to its roots. The manuscripts of yesterday tell the stories of who we are today. Rare manuscripts, ancient texts, and historical documents serve as portals to our past, narrating stories of civilizations, cultures, and revolutions. These fragile artifacts are invaluable, but they face threats like decay, wear and tear, natural disasters, and even theft.

Enter digitization: a transformative solution reshaping how we preserve and access these treasures.

Digitization, at its core, is the process of converting physical manuscripts and documents into digital formats, making them accessible, searchable, and safer for long-term preservation. It’s a crucial step toward safeguarding irreplaceable historical records while simultaneously opening them up for a wider audience, especially researchers, students and history enthusiasts, to explore.

The Importance of Rare Manuscripts

Rare manuscripts hold more than just information; they embody cultural heritage, artistic expression, and historical references. These texts often include handwritten annotations, unique illustrations, and materials that reflect the time and place of their creation. Examples include:

Religious Texts: The Dead Sea Scrolls, Quranic manuscripts, illuminated Bibles, and palm-leaf manuscripts from India, such as the Rigveda and Jain Agamas.
Scientific Breakthroughs: Original works by Galileo, Copernicus, Newton, and India’s ancient treatises on mathematics and astronomy such as Aryabhata’s Aryabhatiya and Brahmagupta’s works.
Cultural Milestones: The Gutenberg Bible, Shakespearean folios, India’s illustrated manuscripts like the Akbarnama from the Mughal era, and rare documents preserved in the Delhi Archives and National Archives of India.
European Legacy: Illuminated medieval manuscripts, works from Leonardo da Vinci’s Codex, and original parchments of the Magna Carta.

Preserving these artifacts is critical not only for scholars and historians but also for fostering a global appreciation of shared heritage.

Challenges in Preservation

Despite their importance, rare manuscripts are vulnerable to certain threats:

Physical Deterioration: Materials like parchment and paper degrade over time due to environmental factors such as humidity, temperature, and light exposure.

Natural Disasters: Fires, floods, and earthquakes have destroyed countless archival material.

Human Risks: Theft, war, vandalism, and mishandling remain significant threats.

Access Challenges: Many manuscripts are housed in secure archives, accessible only to select researchers, limiting their broader impact.

Digitization: A New Dawn for Preservation

Digitization involves converting physical manuscripts into digital formats, such as high-resolution images, PDFs, or XML-based archives. This process provides a sustainable way to preserve these artifacts for generations to come.

Key Benefits of Digitization

  • Preservation Without Wear: Once digitized, the original manuscript can be stored safely, minimizing exposure to physical handling.
  • Global Accessibility: Digitized manuscripts can be shared online, making them available to scholars, students, and enthusiasts worldwide.
  • Advanced Research Capabilities: Digital versions allow for text searches, zooming into intricate details, and even computational analysis for patterns or hidden annotations.
  • Disaster Recovery: Digital backups ensure the contents of manuscripts aren’t lost to unforeseen disasters.

Ninestars’ approach to manuscript digitization is methodical and highly focused on maintaining the integrity and accessibility of historical and archival documents. Here’s a breakdown of our process:

Pre-Digitization Preparation

  • Condition Assessment: Each manuscript is carefully assessed by specialists to ensure safe handling and minimize risks during the digitization process.
  • Metadata Documentation: Critical details of each manuscript are recorded, enabling accurate and searchable information to be linked to each document.

Scanning and Imaging

  • Advanced Imaging Technologies: High-resolution ISO 19264 / METAMORFOZE / FADGI 3 compliant Planetary scanner and multispectral imaging are used to capture intricate details from faded text to illuminations, ensuring minimal interference with the manuscript.
  • Non-Invasive Methods: Scanning is performed in a way that preserves the document’s condition while achieving the highest possible image quality.

Post-Processing and Enhancement

  • Image Enhancement: Advanced processing tools are used to enhance image clarity, correct colour distortions, and preserve the manuscript’s integrity.
  • Optical Character Recognition (OCR): Even historical scripts and multiple languages are converted into searchable text.

Metadata Enrichment and Classification

  • AI-Powered Tools: AI tools are used to enrich metadata, enhancing the discoverability and contextual value of each manuscript.

Digital Preservation and Accessibility

  • Secure Storage: The digitized files are stored in scalable, secure repositories, ensuring their long-term preservation.
  • User-Friendly Platforms: Institutions can share their collections with the public through easy-to-use digital platforms.

Quality Control Measures

  • Scanner Calibration: Regular checks ensure the scanner is calibrated to meet required standards, including using Universal Test Targets (UTT) for quality validation.
  • Image QC: Every image undergoes rigorous quality control to ensure it meets specifications. Failed images are discarded and the page is rescanned.

Validation Procedures

  • Customized Validation Scripts: Bagger scripts are used to validate folder structure, file naming, TIFF properties, and other important aspects.
  • Scan Format Specifications: Scans are created at 400 ppi resolution, ensuring consistency and high quality. TIFF files adhere to strict standards for compression, naming conventions, and image quality.

Adherence to ISO Standards

  • ISO 9001:2015 and Six Sigma: Ninestars’ quality management follows these frameworks to ensure consistency and reliability.

Handling of Archival Documents

  • Work Area and Processing: A clean, dedicated workspace is maintained to avoid contamination of sensitive materials. Only pencils are used in the work area, and food or drink is prohibited.
  • Careful Document Handling: Precautions are taken when handling fragile documents, including the use of gloves, archival boards, and specialized techniques for delicate pages.
  • Anomaly Cases: Special procedures are followed for handling tears, rolled documents, brittle materials, and bleed-through cases to prevent further damage.

 Industry-Leading Projects

Ninestars has executed several high-profile digitization projects for institutions such as the Department of Delhi Archives, National Archives of India, and various foreign governments, including the Royal Danish Library and National Library of Australia. These projects include digitization of rare manuscripts, public records, images, and even microfilming and DMS implementation.

Ninestars’ meticulous process ensures that each manuscript, whether a historical document or rare manuscript, is carefully preserved and made accessible in a digital format that maintains its integrity for future generations.

Balancing Technology and Humanity

Digitization of rare manuscripts is more than just a technological endeavour—it’s a cultural imperative. By preserving these artifacts in digital form, we not only protect them from physical threats but also democratize access to our shared heritage. As technology evolves, the possibilities for digitization are boundless, promising a future where the past is always at our fingertips.

Ninestars is proud to have collaborated with over 20 national libraries worldwide, contributing to the preservation and accessibility of invaluable manuscripts and cultural artifacts. Our efforts extend beyond the borders of individual nations, aiming to protect and preserve the world’s shared heritage. By digitizing rare texts, we ensure that these treasures remain available for generations to come, whether they are located in the libraries of Europe, Asia, or Africa.

We are particularly committed to the preservation of India’s rich heritage, which spans millennia. Working with national libraries and archives in India, we have helped safeguard critical manuscripts that document the country’s historical, cultural, and scientific contributions to the world. Whether it’s ancient Sanskrit manuscripts, historical records from colonial India, or regional texts in diverse languages, Ninestars plays a key role in preserving the nation’s cultural legacy.

As a trusted partner for libraries, museums, and institutions globally, Ninestars continues to advance the digitization movement, ensuring that rare manuscripts—whether from the distant past or the recent past—are safeguarded for the future. Through cutting-edge technology, expertise, and dedication, we are helping preserve humanity’s cultural heritage for generations to come.