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Key Takeaways and Recollection: WAN-IFRA World News Media Congress 2022

Published: 19 Oct 2022

Ninestars took part in the World News Media Congress 2022 in Zaragoza between 28-30 September, 2022. The three-day congress with thought leaders, international speakers, and industry colleagues was a truly enriching experience. We are glad to carry home some amazing insights, idea-provoking concepts and fond memories.

The main theme of the Congress this year revolved around Press Freedom, Reinventing Newsrooms, and Publishing Strategies to innovation and transforming media organisations. With over 1200 attendees, 120 speakers from 75 nations and several special events, the Congress provided a global perspective on the industry.

It was exhilarating to be a part of the summit with all the decision-makers of the industry where we had a chance to learn and share our knowledge with the industry.

An array of topics was covered in the three days of Congress. The topics ranged from reflecting on the past learnings to build more sustainable future for the industry, rebuilding trust in journalism and the necessity to fight for press freedom, how to tap unserved audiences, and new ways to grow digital revenue.

One topic that had our attention captivated was web3, since Ninestars has been working towards building a unique platform based on blockchain for publishers. Web3 is where we are headed and it is an immense joy to know that a lot of our industry colleagues shared our enthusiasm. At our booth, we saw a lot of footfall of people who were interested to know more about how blockchain and NFT could be implemented in the content world.

It was great learning from some of the industry experts like Gary Liu, who emphasized the importance for media organizations to adopt web3, and to engage Gen Z and beyond. On that note, he mentioned the implementation of blockchain for South China Morning Post and also presented different case studies on NFT. An insightful presentation through and through.

Ninestars has participated in WAN-IFRA global event after quite some time and we truly enjoyed reconnecting with our colleagues, meeting publishing partners, and hearing from industry experts.

One of the major highlights for us was meeting with the King of Spain. All of our team members got to meet the King Felipe VI and we couldn’t have been more thrilled.

Were you at WAN-IFRA Congress this year? What have been your takeaways?