Automating Your Automation – An MLOps Perspective to Media Monitoring

Published: 26 Sep 2023

A major shift in media monitoring industry was automation. With content being generated every second, there was an imminent need for tools that monitor and detect mentions in real-time. Automation enabled companies to maintain a vigilant watch on public sentiment and market dynamics. The advent of artificial intelligence further amplified the significance of automation. But here is the catch. While automation offers significant advantages, the question of how to effectively handle vast volumes of data from diverse sources remains largely unanswered.

Enter MLOps, a combination of Machine Learning and Operations, which is fast emerging as a fresh approach that in combination with automation provides more efficient, accurate, and insightful results.

How Automation helped in Media Monitoring

Automation in media monitoring initially involved the use of rule-based systems to identify keywords and phrases. These systems could quickly filter through vast amounts of data and flag relevant content. While effective to some extent, they had limitations in terms of adaptability and the ability to handle nuanced language and context.

In response to these constraints, machine learning algorithms were introduced. These algorithms could undergo training to identify patterns, sentiment, and context, rendering them considerably more flexible and precise in comparison to rule-based systems.

Recognizing the need for more sophisticated and adaptable solutions, Enterprise LLMs, powered by advanced natural language processing and understanding, emerged as a game changer. These large language models are equipped to handle the complexities of language and context in media monitoring including Enhanced Language Understanding, Contextual Analysis, Auto-Summarization, Sentiment Analysis with reasoning, Confidential Computing ensuring copyright of the content, and real-time analysis with unbiased view. Incorporating Enterprise LLMs into media monitoring addresses the limitations of rule-based systems, significantly improving adaptability, precision, and efficiency in extracting valuable insights from media data.

Further Deep Tech Applied Research involves the development and application of cutting-edge technologies, such as advanced machine learning and artificial intelligence, to solve real-world problems. It leads to more sophisticated algorithms and models that can handle the complexities of language and context in media content, ultimately providing organizations with more accurate and actionable insights from their media monitoring efforts.

However, this introduced a new challenge: managing the machine learning models and the data they relied on.

Introducing MLOps

MLOps, short for Machine Learning Operations, is an approach that applies DevOps principles to machine learning workflows. It aims to streamline and automate the entire machine learning lifecycle, from model development and training to deployment and monitoring. In the context of media monitoring, MLOps can be a game changer.

Here are four aspects where MLOps can enhance results for media monitoring organizations:

Data Management

MLOps emphasizes proper data versioning and management. For media monitoring, this means ensuring that the data sources are well-curated and continuously updated. It also involves maintaining a historical record of data for training and evaluation.

Model Training

Machine learning models are at the heart of automated media monitoring. MLOps practices facilitate iterative model development and training, leading to continual improvement in accuracy and adaptability.

Deployment

Deploying models for real-time media monitoring requires careful orchestration. MLOps ensures seamless deployment, scaling, and monitoring of these models, ensuring they provide up-to-date insights.

Monitoring and Feedback Loops

Media monitoring is dynamic; trends change, and new topics emerge. MLOps enables the creation of feedback loops that continuously evaluate model performance and adapt it to evolving media landscapes.

Benefits of Automating Your Automation

Embracing MLOps in media monitoring offers several advantages:

Scalability: As media data volumes increase, MLOps can easily scale your monitoring capabilities without a proportional increase in human effort.
Accuracy: Machine learning models, when properly trained and monitored, can provide more accurate results than traditional rule-based
Adaptability: MLOps allows for rapid adaptation to changing media landscapes, ensuring that your monitoring remains relevant and effective.
Efficiency: By automating repetitive tasks and optimizing workflows, MLOps reduces the manual effort in media monitoring.
Actionable Insights: With accurate and timely monitoring, your organization can make data-driven decisions more effectively, giving you a competitive edge.

Conclusion

In the constantly evolving realm of media, keeping abreast of the most recent trends and sentiments is imperative. Media monitoring procedures have evolved significantly, transitioning from manual techniques to rule-based systems and, presently, to automation empowered by Enterprise LLMs, Deep Tech Applied Research, and MLOps. This dynamic methodology not only streamlines your monitoring processes but also augments precision, flexibility, and efficiency.

As you consider the future of your media monitoring strategy, think beyond traditional methods. Embrace the power of MLOps to automate your automation, and watch your media monitoring efforts deliver more insightful and actionable results than ever before.